So, IMHO and limited engineering expertise, they have enabled some true Sat radio, sat comms and Sat antennae into the device.. FREE for the first tow years, means there will most likely be an annual subscription going forward to FURTHER the capability- although technically it should always BE there.. I expect and annual sub for this extended capability to be $99-$149 going forward… clearly only someone who thinks these are going to be OFTEN OFF the grid would further subscribe.
But, the additional think/feature is that this sort of EMERGENCY RESCUE is really going to COST YOU… not from apple but from emergency services, or providers. Could be $5000 could be $15000 depending on location, situation, other factors. So, I would expect that APPLE with some other providers is probably going to be offering some SOS/INSURANCE services that one can buy as add-ons to the 24 month free service, or extended service that will be another $199-$399 for insurance against the cost of having to be picked up off Mt. (insert NA/CA mountain here)… so overall it will be cool and easy, and overall it will be easier and maybe CHEAPER than getting all this from various providers, but overall it’s just more margin to the bottom line which is good for apple..