What's Apple obsession with the phrase "fastest ever" or identical phrases?

[vaderhater245]

Was there ever a generation that didn't cut with the old?

 

[lionheartednyhc]

Because apple has this obsession with things like "improvement" and "money"

 

[Hellhammer]

Simply, they sell. If you put "slower than ever", who'd buy that?

 

[steve2112]

Was there ever a generation that didn't cut with the old?

I dunno, Vista was kind of a downgrade from XP.

Seriously though, it's all marketing. I do think Apple gets carried away with the marketing terms. Magical and revolutionary? Really?

Like you said, though, the funny thing is that they just compare the new one to the old one. The tag for the iPhone 3GS is "The fastest, most powerful iPhone ever." No, really? I should hope your newest model is your fastest and most powerful. The same is true with the MBP models. "The fastest and most powerful MBP ever". You don't say? Guess what? My Powerbook 1.67 was the fastest and most powerful Powerbook ever when it was released.

One thing to note: Notice they never compare their hardware to competitors, only their own stuff. That is good marketing.

 

[robanga]

Marketing ..and with technology is generally true. I see why they use it.

 

[KingYaba]

Simply, they sell. If you put "slower than ever", who'd buy that?

I think they'd release a clever commercial hinting at the tortoise and the hare fable.

 

[maflynn]

No obsession, they like every other company markets their newest products as better then their older products. Its all marketing, of course its going to be faster, they're not about to sell a brand new MacBook Pro as slower then last years model. They wouldn't sell too many

 

[niuniu]

Just marketing.. stuff has to sell at the end of the day.

Here's a cracking bit of marketing from BMW that got pulled

http://www.youtube.com/watch?v=wykmjVEFmGQ

 

[*LTD*]

 

[maflynn]

Just marketing.. stuff has to sell at the end of the day.

Here's a cracking bit of marketing from BMW that got pulled

http://www.youtube.com/watch?v=wykmjVEFmGQ

Why the heck did that get pulled. It looked like a decent piece of marketing to me.

 

[niuniu]

Why the heck did that get pulled. It looked like a decent piece of marketing to me.

Yeah I love that ad, I don't see why they couldn't run it when Mercedes were able to run this recently..

http://www.youtube.com/watch?v=zauEeIwQV0g

Maybe times have changed..

 

[MattSepeta]

Holy Cow

That Billboard image is GENIUS. someone got a big promotion/raise for that I bet...

As far as apples mantra's, insecurity maybe? Just kidding, its what they all do... "Better faster stronger", you know?

 

[TSE]

It's all in the advertising, baby.