What's Apple obsession with the phrase "fastest ever" or identical phrases?

Discussion in 'Apple, Inc and Tech Industry' started by vaderhater245, May 30, 2010.

  1. vaderhater245 macrumors 6502

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    #1
    Was there ever a generation that didn't cut with the old?
     
  2. lionheartednyhc macrumors 65816

    lionheartednyhc

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    #2
    Because apple has this obsession with things like "improvement" and "money"
     
  3. Hellhammer Moderator

    Hellhammer

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    #3
    Simply, they sell. If you put "slower than ever", who'd buy that?
     
  4. steve2112 macrumors 68040

    steve2112

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    #4
    I dunno, Vista was kind of a downgrade from XP. :)

    Seriously though, it's all marketing. I do think Apple gets carried away with the marketing terms. Magical and revolutionary? Really?

    Like you said, though, the funny thing is that they just compare the new one to the old one. The tag for the iPhone 3GS is "The fastest, most powerful iPhone ever." No, really? I should hope your newest model is your fastest and most powerful. The same is true with the MBP models. "The fastest and most powerful MBP ever". You don't say? Guess what? My Powerbook 1.67 was the fastest and most powerful Powerbook ever when it was released.

    One thing to note: Notice they never compare their hardware to competitors, only their own stuff. That is good marketing.
     
  5. robanga macrumors 68000

    robanga

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    #5
    Marketing :) ..and with technology is generally true. I see why they use it.
     
  6. KingYaba macrumors 68040

    KingYaba

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    #6
    I think they'd release a clever commercial hinting at the tortoise and the hare fable.
     
  7. maflynn Moderator

    maflynn

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    #7
    No obsession, they like every other company markets their newest products as better then their older products. Its all marketing, of course its going to be faster, they're not about to sell a brand new MacBook Pro as slower then last years model. They wouldn't sell too many
     
  8. niuniu macrumors 68020

    niuniu

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    #8
  9. maflynn Moderator

    maflynn

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    #10
    Why the heck did that get pulled. It looked like a decent piece of marketing to me.
     
  10. niuniu macrumors 68020

    niuniu

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    #11
    Yeah I love that ad, I don't see why they couldn't run it when Mercedes were able to run this recently..

    http://www.youtube.com/watch?v=zauEeIwQV0g

    Maybe times have changed..
     
  11. MattSepeta macrumors 65816

    MattSepeta

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    #12
    Holy Cow

    That Billboard image is GENIUS. someone got a big promotion/raise for that I bet...

    As far as apples mantra's, insecurity maybe? Just kidding, its what they all do... "Better faster stronger", you know?
     
  12. TSE macrumors 68030

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