I thought it was to grow or at least maintain their ecosystem, but they recently abandoned the display business and Bloomberg says they will stop selling routers and Time Capsules. We all know they just designed all the previous displays and had perhaps LG or Samsung manufacture the display to their specs. Curious that Apple thought it wasn't worth the effort of designing the next generation display. If they thought selling the display would take too much Apple Store space, they could have sold it as online only. In any case, Apple Stores need displays to show off the Mac Pro or Mini which they are currently doing so using a 3rd party display. The routers they're still currently selling probably makes a profit but not a big one, but why consolidate the line up? Apple doesn't believe in the ecosystem anymore? The smartphone industry is maturing or already matured, so far the Apple Watch is a niche product, and Macs are in a mature industry, so what's Apple's next move? Just maintain what they have? They thought about the car industry, but then they abandoned it (for the time being?). And besides, correct me if I'm wrong, but isn't the profit margins in the auto industry rather small? Apple likes big profit margins. I sort of understand their decision to not continue with Aperture. I'm guessing they thought it would be too much overlap and effort to create two photo apps that worked with iCloud. Apple Pay and Apple Music look promising. Other than that it seems to me Apple with all their cash isn't being aggressive enough. They're actually being defensive shrinking their product line. Opinions? Feedback?