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"There is a possibility that memory upgrades will be more expensive due to DRAM shortages that have driven prices up."

So what is the excuse for the extorsionate prices up to now other than making sure the shareholders get richer.
 
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Its $999. Have you ever wondered why so many of the tech pros whether it be on these types sites or YouTube creators that always get prices incorrect or product information wrong. I listen to the Macworld podcast weekly and they're always getting stuff wrong. Just funny to me lol.
Algorithmic pricing, different pricing based on browser cookies.
 
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I'd be very (pleasantly) surprised if MacBook Air gets OLED screen in the next couple of years. I just don't think it's going to happen, OLED is simply in the higher price bracket.
 
Here I am to complain about the display again haha sorry.

But a 15” M4 with tiny 512GB SSD will easily run you 2000 bucks in Europe, even right before the announcement of a new generation. So it just cannot have a 60Hz LCD display anymore…
 
🥲 As a MacBook Pro user now, I don’t think I could ever go back to the air…
Since I have stopped working I will switch for the first time. My current MacBook Pro is almost 8 years old and it was the worst MacBook Pro I owned. The camera does not work any more the keyboard is not good. Meanwhile my wife still uses a 13 year old MacBook Pro which is in better shape. I am pretty sure that I will be nicely surprised and that the new MacBook Air will be a better machine than my old Pro!
 
It would be about time for Apple to increase the refresh rate to at least 90hz - ideally 120, but that’s not happening until OLED. Also, how we still don’t have ports on the right side is baffling. Amusing how some find the current one to be close to perfect when there are obvious shortcomings which would be good QoL-improvements.
 
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Since I have stopped working I will switch for the first time. My current MacBook Pro is almost 8 years old and it was the worst MacBook Pro I owned. The camera does not work any more the keyboard is not good. Meanwhile my wife still uses a 13 year old MacBook Pro which is in better shape. I am pretty sure that I will be nicely surprised and that the new MacBook Air will be a better machine than my old Pro!
I replaced my 2018 MBP 15" with Touch Bar, 32gb and 1tb with an MBA M4, 15", 32gb and 1tb last November. I like it a lot.

The keyboard never gave me problems but it wasn't pleasant to use. I'm glad we're back to the old one.
 
I'd be very (pleasantly) surprised if MacBook Air gets OLED screen in the next couple of years. I just don't think it's going to happen, OLED is simply in the higher price bracket.
It’s not, it will be delayed. When the MBP go OLED the MBA will adopt miniLED. Apple does this to differentiate the line and upsell. Plus the AI hike on storage, RAM and CPU the new “AI adjusted budget” price will be over $1K.

miniLED MBA will probably adopt 120Hz refresh rate as it will fraction the ProMotion marketing if it was lower and cause user confusion. If Apple were going to do that it would have if iPhone 17.
 
That’s actually a good thing as the mba is quite perfect at the current price point
I wouldn’t say the laptop lines are perfect, the notch needs to vanish with a less intrusive experience. It looks like just dead pixels in that area with M1 MBP were released with it.
 
It would be about time for Apple to increase the refresh rate to at least 90hz - ideally 120, but that’s not happening until OLED. Also, how we still don’t have ports on the right side is baffling. Amusing how some find the current one to be close to perfect when there are obvious shortcomings which would be good QoL-improvements.
No to 90Hz, Apple likes to keep certain marketing simple with the exception of Retina Display, Liquid Retinal, XDR, blah blah. To a non-techie it’s a brain freeze moment of dismay.

Liquid Retinal displays have rounded corners which the iPads have four of them while the laptops have two of them, iMac and the standalone displays don’t have it either. Go figure it’s a mess.
 
Expecting to see only a new chip. Everything else will be exactly as it is on an M4 Air. I have the 15" M4 Air and not planning on upgrading.
My M4 MBA 15” will last me another 5 years. A miniLED with Promotion may temp me to upgrade sooner though. 50/50 on the TouchScreen.
 
M5 with 32GB RAM and 2TB/4TB SSD. Add in a SD card slot and HDMI output like on the MacBook Pros. All for just under $2K. Perfect for dongle-free travel.
Then limit the MacBook Pros to M5 Pro/Max for market segmentation.

Add to that a cellular option and you've got the ultimate travel machine.
 
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Is there any chance we get ProMotion on these? They brought it to all the iPhones so maybe there is a chance?
 
and a 60hz screen. yipee
Every time I hear 60Hz, I think of Apple. Apparently, it is the kind of association they want people to get.

They are basically always last in the world to offer 60Hz screens, and it probably costs them nothing to add a 120Hz one. But you know, product differentation... "Hey, I just want a 120Hz screen on my Apple product. Ok, I just need to fork out additional $1200 for that. This is fine."
 
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For 5G version, price will increase by about $200-300. They don't sell many of these.
Cellular capacities in a laptop is a niche market with additional SKU and increased cost. Have to add eSIM ability as well and make sure carriers compliant. I recall when iPad and AW needed special mobile carrier plans and add-on to make it happen.

Now if it had SAT Internet that’s a different story. I would say one iPhone, iPad and AW gain SAT data we will see a Mac laptop with the ability. It’s just not a big selling point for most Mac laptop users when coffee shops and wifi is plentiful.
 
Is there any chance we get ProMotion on these? They brought it to all the iPhones so maybe there is a chance?
ProMotion on a large laptop screen is not a need but a want. MBA are not really designed for gaming and most of the work is static or slow moving, scrolling on a laptop is not the same instant feel as a TouchScreen on a phone or tablet. If a laptop gains touchscreen abilities it maybe a small use case benefit.
 
"There is a possibility that memory upgrades will be more expensive due to DRAM shortages that have driven prices up."

So what is the excuse for the extorsionate prices up to now other than making sure the shareholders get richer.
Apple’s profit margins also factors in after sale support and any extended recall or repairs that maybe needed. Apple does cover certain minor repairs on out-of-warranty and AppleCare omission at no cost.

It’s not all about greed it’s also about comfort levels to operate a business and have product support which is not cheap. Apple pays it employees decently, I often hear enthusiasm when dealing with support, now to get the issue resolved in a prompt manner that’s a hit and miss depending on who you get, how well the issue is explained and if the person has the knowledge to resolve it in a prompt manner.
 
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