While out shopping for groceries yesterday, I was approached to make a donation for a charity. The conversation was a fairly long one, and the process of signing up fairly cumbersome as well (had to go through several pages of disclaimers, then key in my payment details via a tablet with a cracked screen and a fairly unresponsive touchscreen). Maybe there were processes here that could be streamlined, but I assume everything is being done that way for a reason.
Then when I turned on Youtube, I found that a vTuber, Nimi Nightmare, was running a charity stream to raise funds for cancer treatment and her community smashed the $250,000 goal in under 10 minutes. It got me thinking about the stark difference in terms of efficiency between the two.
On one hand, the latter is a fairly established online presence with her own rabid fanbase, so eliciting funds from them is generally not an issue, and I suppose there is this trust that the money is indeed going towards a worthy cause. That said, I have no idea how much money actually goes towards the charity, vs being deducted as overheads, but I assume St Jude's will get the bulk of the funds. By going through the internet, you are also able to reach out to the entire world, and I am pretty sure her audience hails from all manner of countries.
Then you have what I presume to be either volunteers or social workers standing in public for pretty much the entire day, approaching strangers who generally can't be bothered to give them the time of day (seems like everyone is either in a hurry to go somewhere, or on their phones these days, myself included). Then there's the lengthy process of striking up a conversation, overcoming their initial reservations, explaining their mission and then convincing the person to make a donation. Rinse and repeat for every pedestrian on the street.
I don't mean to demean anybody's efforts. In a way, it feels reminiscent of the whole "do Girl Scouts still need to go door to door to sell cookies when you already have a Facebook presence?" argument. Perhaps there are intangibles I am not seeing, like raising awareness. I really don't know what to make of it. The contrast just struck me, and I just wanted to share about it, and well, I don't really have a social media presence. 😛
Thanks all for reading and listening. 😬