What's the last time Apple could change a product name?

Discussion in 'iPhone' started by Quicklite, Feb 29, 2016.

  1. Quicklite macrumors regular

    Joined:
    Dec 1, 2011
    #1
    What is the cut off time for Apple after which they can't change their product name? (e.g. 1-2 weeks before launch - or much earlier due to manufacturing, etc?) When they were about to announce iPad 3 - we expected iPad HD / etc - just curious.
     
  2. Flow39 macrumors 68000

    Flow39

    Joined:
    Sep 7, 2014
    Location:
    At the Apple Store
    #2
    I'd assume they can't change it once the phones go into manufacturing around July. The boxes are being made and to make new boxes would cost a ton of money. I would assume they'd have this sorted out well in advance though. I'm sure they already have a name ready to go at this point.
     
  3. lordofthereef macrumors G4

    lordofthereef

    Joined:
    Nov 29, 2011
    Location:
    Boston, MA
    #3
    Hisotrically it has only even been boxes that said the specific name of their product. Even then, we have seen some boxes just say "iphone" (as an example). I don't remember which generation this was (edit: the iPhone 6 and 6 Plus boxes only said "iPhone"), but I am not referring to the first. So really, if they are undecided, they could easily call the next product "iPhone" on the box and literature, and decide to give it a more specific name later.
     

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