Ok, so here I was looking at a rental movie, chose the view immediate option. The phone rings so I pause the movie. Then when I go to continue viewing the movie I accidentally press the wrong button and return to iTunes screen. No problem, I go and press the rent and view immediate button again. Here it tells me that I have already rented the movie (I know that) and that I have to go to Preferences to see "available rentals". I go there and get and endless spinning wheel. Gosh, I hope I don't have to wait for the whole movie to download ! Whoever thought this process needs to have his brains checked. It is absolutely not customer centric. Its plain and simple silly.