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There's a reason you can buy a large high-quality smart television for just a few hundred dollars. Smart TVs are terrible privacy invaders. They monitor and monetize everything you do. It's much more secure to simply turn off the wifi on the TV so it cannot phone home and use your own AppleTV to provide the content you want.
 
today's smart TV
These are an exceptionally horrible experience, they:
  • Track everything you do and watch
  • Have ads, or if they don't they'll be added later
  • Have poor performance
  • Have lackluster format support
  • Require the streaming platform to develop an app for that TV model.
  • Don't have Apple TV's audio enhancement options
Personally, I use home sharing, and smart TVs obviously do not support that.
 
Admittedly if I didn't need to stream my own local ripped content from the Apple TV Mac app I'd struggle to find a use for the hardware.

(I could always use Plex but prefer the Apple interface/ecosystem)
 
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You pay for the experience, for like the large screen design, remote control navigation.

Some countries' streaming platforms even charge extre money on their subscription for the television version.
 
With today's smart TV's with all the apps already on it like Netflix, Apple TV, etc etc.
Why buy an Apple TV box?
Every smart TV I've used has sucked. Even the slew of Roku, Fire, and Google TV sticks suck. I bought a Google TV for my parents a while back and the interface was sluggish and filled with BS. My partner has picked up Roku sticks recently and I'd describe it the same way.

The Apple TV is much, much, faster than a smart TV or competing products. The apps available for it, in my experience, tend to be better than their Android/Linux counterparts, the interface is clean, and the hardware itself is more capable.
 
We have an LG with all the apps and they seem to work fine. Plus you don’t have to change HDMI inputs to use one of the apps or watch regular TV. I bought an Apple TV a few years back and it worked fine wirelessly but I just don’t see the point nowadays.
 
My LG OLED is full of ads and bloatware. It's a mess. My older TV was a Roku TV which is a superior OS, but It still doesn't compare to Apple TV.

We have an Apple TV but it's been relegated to the exercise room for Apple Fitness, Glo, and sometimes YouTube workouts. Everyone in household likes the Roku interface better. The kids always had a difficult time changing inputs on the main TV from the Apple TV when switching to game systems. Easy-as-pie with a Roku TV, since each input is a channel, and it's easier to watch broadcast TV, which we do occasionally.

As for the privacy side of things, every App on the Apple TV does the same logging, sharing, profiling and monetizing unless you only use Apple services on it.
 
We have an LG with all the apps and they seem to work fine. Plus you don’t have to change HDMI inputs to use one of the apps or watch regular TV. I bought an Apple TV a few years back and it worked fine wirelessly but I just don’t see the point nowadays.

All of these TVs spy on the user relentlessly. They also use minimal processors to run the OS, so, after a while, the OS can't be upgraded/patched, then, the apps can't be upgraded/patched. "Smart" TVs are a privacy and security nightmare.
 
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Personally, I never had an Apple TV. I have a beautiful LG 55" OLED smart tv (and also a 32" BenQ) and it just functions as a mac sreen. Anything I want to watch, like television channels, sports, movies, Youtube etc, I use a browser or TV app or VLC etc in fullscreen. This way I can have several spaces and swipe between the news, sports, web browsing and all things mac in an instance. Of course, I have subscriptions for many of them.

And everything controlled with mouse and keyboard, no remotes at all.
 
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