What's the significance of 10:09?

Discussion in 'Apple Watch' started by richCB, Sep 28, 2015.

  1. richCB macrumors newbie

    richCB

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    #1
    Apologies if this has been asked already but is there any significance to the time '10:09' that all AW faces revert to in settings? Is it just an arbitrary time or does it mean something to someone somewhere? Just curious.
     
  2. DJTJ macrumors regular

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    #2
  3. richCB thread starter macrumors newbie

    richCB

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    #3
    Thanks, DJtJ, very useful info. Trust Apple to think different(ly). :)
     
  4. JayLenochiniMac, Sep 28, 2015
    Last edited: Sep 28, 2015

    JayLenochiniMac macrumors G5

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    #4
    Not necessarily. It might be that they didn't want the minute hand to block the 2 (at :10) on analog faces in the marketing pics so they moved it out of the way, and they wanted to be consistent with it in the digital format.
     
  5. Enygmatic macrumors 6502a

    Enygmatic

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    #5
  6. Enygmatic macrumors 6502a

    Enygmatic

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  7. JayLenochiniMac, Sep 28, 2015
    Last edited: Sep 28, 2015

    JayLenochiniMac macrumors G5

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    #7
    The article is still speculative. Notice that the article offered an alternative explanation from The Loop's Dave Mark.

    That's why I wrote "Not necessarily," as I'm recognizing that my theory is also speculative with regards to visual effects. If it were 10:10, the minute hand would be blocking the 2 in marketing pics. They're also doing the same thing with the second hand right between 1 and 2 in 12, and ditto for the complications.

    [​IMG]
     
  8. Enygmatic macrumors 6502a

    Enygmatic

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    #8
    I get that... and I know what "necessarily" means... it's just that the consensus (multiple articles) points to Apple being a bit cheeky. There are hundreds of time combinations they could use that don't block any numbers - why enter a market and coincidentally use a time stamp that's in line with - but just before - all of the traditional major players in the space? Why not 9:09:14 (announcement date)? Or 10:57:14 (reveal time)?
     
  9. JayLenochiniMac macrumors G5

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    #9
    Umm, the digital format doesn't display seconds anyway.

    The significance is most likely a combination of many things listed in this thread, rather than any one reason as the sole significance, including paying homage to horology and the history of watchmaking. Apple isn't the only one using 10:09, and some even display 10:12.

    [​IMG]
     
  10. Cayden macrumors 6502a

    Cayden

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    #10
    Well when the watch is at 10:10 it shows the golden ratio, which is appealing to the eyes. I'm guessing apple did 10:09 just to be different and show they are "ahead" of the competition
     
  11. Four oF NINE macrumors 68000

    Four oF NINE

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    #11
    Except it's not "Different" to be at 10:09 according to the link:

    Bottom line, it's aesthetics as the article mentioned.
     
  12. Thepixelsedge macrumors regular

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    #12
    Those are all good theories but it's actually a little part of apple history. It's the time of day that Steve Jobs announced the first iPhone.
     
  13. BarracksSi macrumors 68040

    BarracksSi

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    #13
    (I'm risking out-nerding you here ;)

    Nope. 9:41 was the time of day of the first iPhone announcement.

    10:09 (or 10:10, or 10:08, etc) is common for watch catalog photos because it's a smiley, happy face. I'm sure this was mentioned in the links posted earlier.
     
  14. kmj2318 macrumors 68000

    kmj2318

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    #14
    I think the choice for something near 10:09, 10:10, or 10:11 for aesthetic reasons for analog faces. But they chose 10:09 because it's the most aesthetic for digital faces. 10:10 looks weird digitally.
     
  15. mattopotamus macrumors G5

    mattopotamus

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    #15
    This. It is for aesthetic reasons. For watches like "rolex" it does not block the name.
     
  16. shortcrust macrumors 6502

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    #16
    Or could it be that a group of people discussed all of these factors before arriving at 10:09. "Hey, we'll be a minute ahead!" "..yeah, and 10:09 looks better than 10:10 on digital displays..."
     
  17. Four oF NINE macrumors 68000

    Four oF NINE

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    #17
    On the other hand, 10:10 is binary....
     

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