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Ha I didn’t even realise there was an updates section till I read this article!

I suppose it no big deal initially but I suppose we can see where it may be heading
 
If messages are end to end encrypted, how can they ever be used for advertising?
It says it in the article:
The ads won't appear in personal chats or use encrypted message content for targeting. Instead, WhatsApp said it will rely on basic information like location, language, and channel follows to serve relevant ads.
 
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Not nice. Disappointing to see ads. Not sure whether user privacy will be respected.
 
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I really doubt that's the reason considering how widely used other services with lots of ads and tracking are in NA (for the record, not just there).

I'm not excusing this, I try to avoid WhatsApp whenever and wherever I can, I'm just not buying that NA users are more ad-averse and privacy conscious than people elsewhere.
Sure, that's valid, I was moreso just meaning the general avoidance of reliance on third-party software for fundamental things like this. Giving one external company (especially one like Meta) control over an entire region's messaging network...
 
Considering my Facebook and Instagram feeds are nothing but ads, I wouldn't be surprised if WhatsApp ends up like them. I never understood the appeal of WhatsApp. iMessages and SMSs are free to send. I don't buy the international friends/family argument that people are in constant contact with that everyone else has to use WhatsApp who are not international. I still use iMessage with international people, but they have iPhones. If they don't, they're relegated to WhatsApp then, which I mute
 
Considering my Facebook and Instagram feeds are nothing but ads, I wouldn't be surprised if WhatsApp ends up like them.

Me neither, unfortunately.

I never understood the appeal of WhatsApp. iMessages and SMSs are free to send.

It came early, was a very good experience -- much better than SMS -- and free when SMS was not. Everyone has it and it works on Android, which globally is used a lot more than Apple.

If you ignore Meta for a second, it's a good service and a lot better than falling back to SMS, especially if you live in a place where north of 60-70% of people have an Android phone.

I don't buy the international friends/family argument that people are in constant contact with that everyone else has to use WhatsApp who are not international. I still use iMessage with international people, but they have iPhones. If they don't, they're relegated to WhatsApp then, which I mute

Whether it's international or domestic friends and family, that only works if you don't really care about the ones you've muted.

There's an element of going with the majority and I certainly can't or want to mute my parents, in-laws or other important people in my life.
 
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Whether it's international or domestic friends and family, that only works if you don't really care about the ones you've muted.
No, I don't. Or I don't need to read their messages immediately. They know if they want me to read immediately to send an iMessage/SMS.

But the ones I mainly have on WhatsApp so I can mute are the ones who message like this: Hi [send] how are you [send] I'm fine [send] what are you up to [send]
 
time to get rid of this ****. Thanks for nothing but empty promises... https://blog.whatsapp.com/why-we-don-t-sell-ads
When people ask us why we charge for WhatsApp, we say "Have you considered the alternative?"

June 18, 2012
The service was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion.

Facebook to Pay $19 Billion for WhatsApp
Facebook to Acquire WhatsApp
The promise they made that you mention was before they were acquired.
 
No, I don't. Or I don't need to read their messages immediately. They know if they want me to read immediately to send an iMessage/SMS.

But the ones I mainly have on WhatsApp so I can mute are the ones who message like this: Hi [send] how are you [send] I'm fine [send] what are you up to [send]

It that works for you, sure why not. Since you haven't muted iMessage or SMS I assume that there are messages you want to see immediately, and if you lived in a place where WhatsApp is widely used you'd get those on WhatsApp -- at which point standing on principle means missing important stuff or missing out on things. Not that it's impossible of course, just not as straightforward as people from North America may assume.
 
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It came early, was a very good experience -- much better than SMS -- and free when SMS was not. Everyone has it and it works on Android, which globally is used a lot more than Apple.

I agree early days WhatsApp was great. I registered one back then long time ago then I delete my account when Meta brought it and unfortunately I had re-register another account cos 1 single person is Android and while rest of us got iPhone and this person don't even have RCS either! So got WhatsApp again, temporarily though. Plan to delete it soon possible when this person finally able to move to RCS.

Early WhatsApp was nice and easy and simple and free. I think I had it before iMessage 🤔. Then iMessage came along I use that instead of WhatsApp and only used it as backup. iMessage was lot better than early WhatsApp since it can do full resolution photos and videos etc when WhatsApp couldn't then.
 
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If messages are end to end encrypted, how can they ever be used for advertising?
Your metadata can reveal a lot. Meta knows the who/where/when of your WhatsApp messages. They can’t read the content, but the other stuff gives some clues, especially when cross-referenced with other data out there associated with your phone number.
 
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