I like how companies are trying to tackle this problem, but it's supposed to be going UP not DOWN (..as what the diction they have chosen.)
Weather it be Facebook or WhatsApp, you can't prevent freedom.. ..If it's an issue for a company to try and "soften the blow" by intruding tough restrictions to prevent fake stuff, people who really wanna get their message trough will use other avenues.. In short, they may think they are doing the right thing, but what are would be really doing is forcing more people away from such systems, who just wanna chat.
rules and freedom on the public internet never play nice together.. While some effort is made, it always backfires in other ways.