right? from what I remember, that's how it went down. The advertising for the WWDC that year suggested the focus was in iOS. This year, it says on the banner 'let's talk iphone'. I don't think they would mention iphone, if it were only a speed bump. we're getting a redesign! this 4s stuff is steve jobs playing his cards right .....try to make everyone think there's no redesign, then come out with a kick ass iphone5...the suprise would be that much better.