iPhone SE When Apple discontinues the iPhone SE and now the 12-inch Macbook

animatedude

macrumors 65816
Original poster
Feb 27, 2010
1,074
59
When you see Apple discontinue Apple SE and now discontinue the 12-inch Macbook....and all you read is Apple is preparing 16 inch Macbook Pro, 32 Pro Display and an iPhone with 3 Cameras

What am i supposed to think?!

Apple is alienating big part of their fans, everything we love about Apple like its simple compact products we don't get anymore

The only Apple product that interested me in the last 3 years was the Airpods....
 

scottcampbell

macrumors 6502
Aug 7, 2017
290
739
When you see Apple discontinue Apple SE and now discontinue the 12-inch Macbook....and all you read is Apple is preparing 16 inch Macbook Pro, 32 Pro Display and an iPhone with 3 Cameras

What am i supposed to think?!

Apple is alienating big part of their fans, everything we love about Apple like its simple compact products we don't get anymore

The only Apple product that interested me in the last 3 years was the Airpods....
Feel free to look at competing products! I never thought I'd leave the Apple ecosystem, but lately I see the price/value ratio getting out of whack and am liking what I see elsewhere.
 

BasicGreatGuy

Contributor
Sep 21, 2012
11,688
10,724
In the middle of several books.
When you see Apple discontinue Apple SE and now discontinue the 12-inch Macbook....and all you read is Apple is preparing 16 inch Macbook Pro, 32 Pro Display and an iPhone with 3 Cameras

What am i supposed to think?!

Apple is alienating big part of their fans, everything we love about Apple like its simple compact products we don't get anymore

The only Apple product that interested me in the last 3 years was the Airpods....
If the segment of users were as big as you think with U.S. sales, Apple may not have gone the route they did. In actuality, your segment is probably a very small part of the whole.
 

AustinIllini

macrumors demi-goddess
Oct 20, 2011
10,873
7,500
Austin, TX
Honestly, if you can do the 12 inch MacBook, you can handle the MacBook Air. It is very, very light and a better all-around device.

As far as the SE, that stinks but you're going to have trouble finding a premium phone at that size anymore. The 2020 rumors suggest the compact model iPhone (the non-Max model) could be getting a bit smaller.

If you don't want to use Apple, don't. But honestly there are still so many great options.
 

JPack

macrumors 601
Mar 27, 2017
4,687
7,014
iPhone SE was made for emerging countries like India. The sales there have fallen for a long time because it's not what consumers want.

The 12" MacBook market is too small, just like the 11" MacBook Air market was. The butterfly keyboard didn't encourage sales either. I suspect Apple would have trouble fitting their scissor keyboard into the 12" MacBook as well.
 
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pika2000

macrumors 603
Jun 22, 2007
5,410
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When you see Apple discontinue Apple SE and now discontinue the 12-inch Macbook....and all you read is Apple is preparing 16 inch Macbook Pro, 32 Pro Display and an iPhone with 3 Cameras

What am i supposed to think?!

Apple is alienating big part of their fans, everything we love about Apple like its simple compact products we don't get anymore

The only Apple product that interested me in the last 3 years was the Airpods....
Well, obviously it’s not that big.
Look at Android. They have the largest market share, and even their $100 phones are having 5.5” to 6” screens now. So obviously that market is not big at all. The last holdout, Sony, don’t even make compact phones anymore and are not doing so well.

The 12” MacBook is an odd SKU when we have the retina MacBook Air. Imo both are supposed to be one SKU, but Apple probably realized that consumers are not ready for single port laptop. Imo we are seeing the spiritual successor of the 12” MacBook though, in the form of the new iPad Pro. They have a single usb-c port. Kinda sounds familiar. Apple probably thinks going single port from laptop is not easy, but going single port from an iPad is obvious.
 

CrazyForCashews

macrumors 6502
Apr 1, 2018
434
913
The 4" iPhone SE size is dead and never coming back. The next best thing for people who like small and compact phones is the rumoured 5.4" iPhone.

As for the 12" MacBook, I'm betting that it will return next year but with a redesign featuring a revamped scissor keyboard and Apple's ARM processor, then rebranded as the 12" MacBook Air.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,387
30,654
Apple is alienating big part of their fans, everything we love about Apple like its simple compact products we don't get anymore.
Not sure how you derived that Apple is ‘alienating a big part of their fans’, I don’t think the SE was ever really a big part of the iPhone spectrum, it applied to a very niche/small demographic that actually wanted that phone, especially now that consumers have gravitated towards larger displays. If anything, I think Apple has expanded beyond by offering new hardware like the Apple Watch, AirPods, HomePod, etc.

The fact of reality is, they can’t appease to every consumers need/wants, they’re not the same company they were 20 years ago, and they continually need to make changes where necessary.
 

KPOM

macrumors G5
Oct 23, 2010
14,399
2,992
Honestly, if you can do the 12 inch MacBook, you can handle the MacBook Air. It is very, very light and a better all-around device.

As far as the SE, that stinks but you're going to have trouble finding a premium phone at that size anymore. The 2020 rumors suggest the compact model iPhone (the non-Max model) could be getting a bit smaller.

If you don't want to use Apple, don't. But honestly there are still so many great options.
I know this is the iPhone forum, but this “MacBook Air is light enough” argument is grating. It is 38% heavier and not much better overall (it has essentially the same processor as the MacBook), and there are many competing PCs that are both lighter and more powerful. It’s really Apple’s laziest design since they use a low voltage processor in a chassis that should be capable of a 15W processor (as evidenced by the 13” Pro that is about the same size).

Regarding the iPhone SE, what surprised me is that Apple had a virtual monopoly on small premium phones, and then abandoned it. I think they were assuming everyone would flock to the X and its successors. I think an SE with a display design like the X would appeal to a lot of people, particularly in emerging markets where price is key.
 
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AustinIllini

macrumors demi-goddess
Oct 20, 2011
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Austin, TX
I know this is the iPhone forum, but this “MacBook Air is light enough” argument is grating. It is 38% heavier and not much better overall (it has essentially the same processor as the MacBook), and there are many competing PCs that are both lighter and more powerful. It’s really Apple’s laziest design since they use a low voltage processor in a chassis that should be capable of a 15W processor (as evidenced by the 13” Pro that is about the same size).
BS. The MacBook was long overdue for a processor upgrade. The Air has the processor the MB never got. The Air is legitimately much faster with the Intel 8th ten processor than the MB's 7th Gen. It has better battery life, thunderbolt ports, a later gen keyboard, TouchID, a higher resolution screen. It's not hard to figure out why the 12 inch is gone based on that description.

Regarding the iPhone SE, what surprised me is that Apple had a virtual monopoly on small premium phones, and then abandoned it. I think they were assuming everyone would flock to the X and its successors. I think an SE with a display design like the X would appeal to a lot of people, particularly in emerging markets where price is key.
Yeah, you're not looking at the whole picture. Having a monopoly over a very small market is only of so much value.
 
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ucfgrad93

macrumors P6
Aug 17, 2007
17,543
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Honestly, if you can do the 12 inch MacBook, you can handle the MacBook Air. It is very, very light and a better all-around device.

As far as the SE, that stinks but you're going to have trouble finding a premium phone at that size anymore. The 2020 rumors suggest the compact model iPhone (the non-Max model) could be getting a bit smaller.

If you don't want to use Apple, don't. But honestly there are still so many great options.
Agreed. The Air is a great computer to replace the discontinued MacBook. And in spite of the the diehard fans of the SE, I don't think there was enough demand for it.
 

JPack

macrumors 601
Mar 27, 2017
4,687
7,014
Regarding the iPhone SE, what surprised me is that Apple had a virtual monopoly on small premium phones, and then abandoned it. I think they were assuming everyone would flock to the X and its successors. I think an SE with a display design like the X would appeal to a lot of people, particularly in emerging markets where price is key.
How the heck would that be competitive?

Do you realize devices like Huawei Y9 have a 6.5” display and sell for under $200 on Amazon India?
 

teknikal90

macrumors 68040
Jan 28, 2008
3,085
1,382
Vancouver, BC
Honestly, if you can do the 12 inch MacBook, you can handle the MacBook Air. It is very, very light and a better all-around device.

As far as the SE, that stinks but you're going to have trouble finding a premium phone at that size anymore. The 2020 rumors suggest the compact model iPhone (the non-Max model) could be getting a bit smaller.

If you don't want to use Apple, don't. But honestly there are still so many great options.
but honestly there aren't any other options at 4". or even anything one handed. i think OP is trying to say he wishes apple would get back to its older design strategies, not that he wants to leave apple.
 
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AustinIllini

macrumors demi-goddess
Oct 20, 2011
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Austin, TX
How the heck would that be competitive?

Do you realize devices like Huawei Y9 have a 6.5” display and sell for under $200 on Amazon India?
I mentioned this in another thread, but I think it's interesting. I was chatting with a coworker from Manila. Some impressions I got from conversations and from being over there:
  • In the Philippines, Samsung is kind of an everyman brand because they sell accessible devices for the middle upper class in Manila.
  • When you talk about a "nice phone" to upgrade to, Huawei is very high on peoples' lists
  • By and large, Apple is considered extremely expensive to the point of vanity.
  • A 4 inch iPhone just isn't going to fly in much of Asia. The people that want the expensive phone will buy an iPhone (a recent one), but Apple is never going to meet the Asian "budget" price point.
[doublepost=1563159132][/doublepost]
but honestly there aren't any other options at 4". or even anything one handed. i think OP is trying to say he wishes apple would get back to its older design strategies, not that he wants to leave apple.
They may never be a 4" iPhone, but it may be possible that you get an iPhone with a 4.7-5.0" screen with a 4-ish inch Safe Area (sort of like how iPhone X has a 4.7-ish inch Safe Area.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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Regarding the iPhone SE, what surprised me is that Apple had a virtual monopoly on small premium phones, and then abandoned it. I think they were assuming everyone would flock to the X and its successors. I think an SE with a display design like the X would appeal to a lot of people, particularly in emerging markets where price is key.
Valid points, except for the last one, where you mentioned that the ‘pricing was what was key in emerging markets’, the SE was still too expensive for a country like India, [even though China could sustain more the SE’s $399.00 target]. If you think about India’s main smart phone device, it’s probably a $200 android device. The SE was successful in its own right, but wasn’t enough for Apple to continue production with it, because it wasn’t making enough money. But then again, I think Apple always had a target that the SE was always meant to be limited as a ‘one off device’. They Probably had a pretty good idea of when they were going to discontinue it, long before anyone else did.
 
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AustinIllini

macrumors demi-goddess
Oct 20, 2011
10,873
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Austin, TX
I was curious, based on my last post, what an iPhone costs in the Philippines. iPhone X costs 40,000 php or about $785.

Why does that matter? Apple is not really uncharging the Philippines like they do other locales and the device is still too expensive for that market.
 

KPOM

macrumors G5
Oct 23, 2010
14,399
2,992
BS. The MacBook was long overdue for a processor upgrade. The Air has the processor the MB never got. The Air is legitimately much faster with the Intel 8th ten processor than the MB's 7th Gen. It has better battery life, thunderbolt ports, a later gen keyboard, TouchID, a higher resolution screen. It's not hard to figure out why the 12 inch is gone based on that description.
You are falling for Intel’s marketing speak. The Air doesn’t have a Coffee Lake chip with legitimate improvements. All it has is a higher base clock speed.
The Amber Lake Y professor in the Air has the exact same micro architecture as the Kaby Lake Y in the 12” MacBook. It has a top turbo boost speed the exact same as the i7 in the 2017 MacBook. In fact there is a 5W Amber Lake i7 Apple could have put into the 12” MacBook had they wanted to. It was the same as the 2017 Kaby Lake except the higher Turbo Boost speed. Chances are it would have bested the i5 in the Air. The only speed advantage the MacBook Air has is from the fan, plus whatever encryption macOS offloads to the T2 chip.

Last year’s MacBook Air had a worse screen than the MacBook. It wasn’t as bright and it had the same dpi. As for Thunderbolt, that’s a fair point, but most who need Thunderbolt are better served by the base 13” Pro.

Apple neglected the 12” MacBook. They should have given it Amber Lake and found a way to get a second port into it if that was the main complaint. It isn’t good that they lack a true ultraportable now.
 

Newtons Apple

Suspended
Mar 12, 2014
22,764
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It’s all fun and games until you realize you’re running a second rate OS
Sorry but I had more problems Apple's software than I have with any Windows machine. Most my application would not even run on Apple and had to use BootCamp. It was OK but the hardware was no longer Premium for me when I have 4 returns due to defective keyboards. I will take my ThinkPad with Xeon processor any day. It has been flawless!

You use what ever you want and I will do the same. No sense in you being jealous!:p
 

AustinIllini

macrumors demi-goddess
Oct 20, 2011
10,873
7,500
Austin, TX
Sorry but I had more problems Apple's software than I have with any Windows machine. Most my application would not even run on Apple and had to use BootCamp. It was OK but the hardware was no longer Premium for me when I have 4 returns due to defective keyboards. I will take my ThinkPad with Xeon processor any day. It has been flawless!

You use what ever you want and I will do the same. No sense in you being jealous!:p
I use Windows 10 at work. It's a dumpster fire.
 
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ovo6

macrumors 6502a
Sep 10, 2015
790
405
The iPhone 6 was the perfect size , the x is too wide and tall , I’m definitely eating for 2020