If you depend on your Macs like we do, it is invaluable.
http://www.apple.com/retail/procare/
Costs $99 for up to 3 Macs per year:
Complete Set-up
Buy a Mac at an Apple Retail Store, and well transfer your mail, calendar, address book, photos, music, movies, and other files from your old computer (PC or Mac) to your new Mac. Well also install any additional software, too. Turn on your Mac, and youre ready to go.
Rapid Repairs
You rely on your Mac and need it in top working order. So if you ever bring it in for repair, youll want it back right away. As a ProCare member you get, Next in Line, First on the Bench service on all in-store repairs.
Advanced Reservations
Schedule appointments for technical support at the Genius Bar up to 14 days in advance. Since only ProCare members get access to every available time slot, its easy to get a time that works for you.
Yearly Tune Up
Bring in your Mac and well run system diagnostics, update your Apple software, even clean your monitor and keyboard. Thats pretty much everything needed to make sure your Mac is in pristine condition, and its available to ProCare members at no additional cost.
Fast Track
If you have a quick technical question or need to drop off a repair, just flash your ProCare card. Youll skip right to the head of the line at the Genius Bar and well take care of the rest.
Backup Consultation
When youre a ProCare member, youll get the help you need to protect all your files. Our Geniuses will find the right solution to keep your Mac up and running with consistent, reliable backups.