When does the embargo on reviews end?

Discussion in 'iPhone' started by LixLev, Sep 15, 2014.

  1. LixLev macrumors regular

    Sep 18, 2007
    Does anyone know when the embargo on iPhone 6 and iPhone 6 Plus reviews ends and all the big websites starts posting their write ups and videos.

    I know it's the same every year, but can't remember what day it has been in previous years.
  2. recklesslife85 macrumors 6502


    Sep 17, 2012
    Wales, UK
    Was Tuesday last year some leaked out but sure it's Wednesday
  3. AML225 macrumors regular

    Apr 11, 2010
    I am also not sure, but I think it's Wednesday.
  4. HiItsMe macrumors 6502

    Sep 12, 2014
    Sorry if this is a dumb question but why do they place the embargo to begin with?
  5. Quu macrumors 68030


    Apr 2, 2007
    Control. Sites that usually give favorable reviews to Apple will receive an Apple unit to review. Those sites that receive a unit will know that all the other publications that also received a review unit cannot publish their review until a specific time so none of the publications feel rushed to be "first".

    It also means that all the reviews will be hopefully fleshed out and not just a lousy first impression. That's better for Apple and potential review readers.
  6. THE JUICEMAN macrumors 68020


    Oct 3, 2007
  7. HiItsMe macrumors 6502

    Sep 12, 2014
    Thank you for the thoughtful response! Cheers! :)
  8. powerstrokin macrumors 6502a


    May 18, 2013
    In other words- so that the reviews people read contain only what Apple wants them to say. IE: they will be a propaganda piece, if you will. ;)
  9. sportello macrumors member

    Sep 6, 2014
    No, not really. It's just in hopes that reviewers will think before they speak. As someone lightly involved in the journalism industry, I can safely say ill-considered reviews would be everywhere, immediately, if there were no embargo.
  10. chrise2 macrumors 6502

    Sep 17, 2012
    Whoever gets a review unit probably signs an Non-disclosure with an expiration date. If you release your review early, best case you don't get an eval iPhone next year. Worst case Apple sues you to oblivion. Their legal team is well honed from fighting with Samsung for years so you have no chance.
  11. Richardgm macrumors 6502a


    Aug 1, 2008
    Tuesday 9:00PM EST was the iPhone 5S' embargo end time.

    Source: Engadget's.

    Attached Files:

  12. sarcosis macrumors 6502a

    Apr 25, 2006
    These United States
    That is indeed the case. NDA (a.k.a. Embargos) are common in the tech industry. Thats why you see a flood of coverage all of a sudden when the embargo is lifted. I believe it's going to be lifted tonight (Eastern time) around 11ish. I think that's what happened last year. I saw a tweet from David Pierce that indicates he's going to have a late night. Last time that happened, all the Moto Coverage went live. I believe tonight's Apple's turn tonight.
  13. Noble Actual macrumors 6502a

    Sep 10, 2014
    So people don't go ape **** when its only 1GB RAM.
  14. Phightinphils macrumors 6502


    Jul 27, 2012
    I think we have a right to go ape ****** :mad:

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