When Edition sells out, then what?

[troop231]

Since Apple stated the Edition will be limited in quantity, what will happen when they run out?

I'm sure they will run out far before the 2nd gen Watch is unveiled. I wonder if they will make some other Edition models when they run out of the initial offerings.

 

[appleguy123]

I think they said that to make them more desirable to the people who usually buy $10k+ watches. I really doubt that they would stop making them considering that they're machined.

They're obviously limited by the amount of gold on the planet, but I think if Apple were only planning on making a certain amount of them, they would have given us that number.

 

[Mildredop]

Since Apple stated the Edition will be limited in quantity, what will happen when they run out?

I'm sure they will run out far before the 2nd gen Watch is unveiled. I wonder if they will make some other Edition models when they run out of the initial offerings.

Did they state the limit? It could be 10 million.

 

[troop231]

Did they state the limit? It could be 10 million.

No they didn't. And it could be anything. 100,000 units or 50 million units.

 

[kmj2318]

Discontinue the Edition after one year so that it stays exclusive. Then a few years later when they change the case design, release a gold plated SS version. Capitalize on the pent up demand for gold, but retain the specialness of the first gen solid gold Edition. That would be ideal to me.

 

[Mildredop]

No they didn't. And it could be anything. 100,000 units or 50 million units.

That was my point. They'll never run out as they haven't specified the upper limit.

 

[DreamPod]

Pretty sure that just means they are only going to manufacture a few at a time. It's not a limited edition, it's just something they'll only manufacture like 1000 of each shipment or something.

 

[troop231]

Discontinue the Edition after one year so that it stays exclusive. Then a few years later when they change the case design, release a gold plated SS version. Capitalize on the pent up demand for gold, but retain the specialness of the first gen solid gold Edition. That would be ideal to me.

Makes sense to me.