When Edition sells out, then what?

Discussion in 'Apple Watch' started by troop231, Mar 15, 2015.

  1. troop231 macrumors 603

    Jan 20, 2010
    Since Apple stated the Edition will be limited in quantity, what will happen when they run out?

    I'm sure they will run out far before the 2nd gen Watch is unveiled. I wonder if they will make some other Edition models when they run out of the initial offerings.
  2. appleguy123 macrumors 604


    Apr 1, 2009
    15 minutes in the future
    I think they said that to make them more desirable to the people who usually buy $10k+ watches. I really doubt that they would stop making them considering that they're machined.

    They're obviously limited by the amount of gold on the planet, but I think if Apple were only planning on making a certain amount of them, they would have given us that number.
  3. Mildredop macrumors 68020

    Oct 14, 2013
    Did they state the limit? It could be 10 million.
  4. troop231 thread starter macrumors 603

    Jan 20, 2010
    No they didn't. And it could be anything. 100,000 units or 50 million units. :)
  5. kmj2318 macrumors 68000


    Aug 22, 2007
    Naples, FL
    Discontinue the Edition after one year so that it stays exclusive. Then a few years later when they change the case design, release a gold plated SS version. Capitalize on the pent up demand for gold, but retain the specialness of the first gen solid gold Edition. That would be ideal to me.
  6. Mildredop macrumors 68020

    Oct 14, 2013
    That was my point. They'll never run out as they haven't specified the upper limit.
  7. DreamPod macrumors 65816


    Mar 15, 2008
    Pretty sure that just means they are only going to manufacture a few at a time. It's not a limited edition, it's just something they'll only manufacture like 1000 of each shipment or something.
  8. troop231 thread starter macrumors 603

    Jan 20, 2010
    Makes sense to me.

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7 March 15, 2015