Holy crap. That's all the keynote was about. Thin. (And the iMac thickness was misleading but that's another story). Enough already. We get it. The products look sleek and cool. Now put some power in the devices and more battery time. My Early 2011 MBP is thin enough. I'd like nothing more than to see the ODD go and my battery life extended to 12 hours. Apple's philosophy seems to be; keep specs the same (or lackluster) but make it thinner. WTF?