It has been a year and a half since Apple has released any ads for their prominent Mac product... Since the release day of Windows 7 to be exact. Everything since then has been iPhone and iPad to the MAX!! Has Apple given up on their Mac platform or are they waiting to strike with a new ad stragedy? (My guess is on the latter) Obviously SL didn't add much besides speed and refinement, not a whole lot of stuff to say in commercials... So I think that with the release of Lion, Apple will lead a huge "Back to the Mac" campaign. What will the focus be you ask? Glad you asked. I'm guessing Lion will add tons of features that go hand in hand with iOS. Instant, wireless sync of all data (courtesy of new free MobileMe) and heaps of new refinements that mirror iOS 5, which I think will take it's design cues from Lion, with Mission Control etc. The iPhone/iPad has already given the Mac a halo effect, but this is Apples chance to truly capitalize on it. All the PC users with an iPhone, iPad or iPod touch are going to want to make the switch. If Apple is smart (and I know they are) this is going to happen and I bet the Mac marketshare will double in a year.