No, I don't know they are doing this and it's pure speculation on my part. But Apple seems to be phasing out the iNames and going with Apple ProductName. Apple Watch (latest premium product) and Apple Pay (latest premium service) looks like the start of a trend. Seems inevitable to me that they will eventually start calling it Apple Phone. I like the way it sounds and don't think the public would be confused or react poorly (though Apple Pad sounds much worse). Would make sense to do around a major product redesign (not the 6S versions expected this year). May happen, may not. Thought it would be an interesting discussion.