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When will the price be reasonable?
- Thread starter tbluhp
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This model is called Pro to indicate that, no, it will not ever be reasonably priced. A possible future variant, likely with a compromised design, could have a lower price tag. But if you’re truly looking for reasonable pricing, you already know you came to the wrong company.
At WWDC, I was hoping for Tim to say "And to get the Apple Vision Pro into the hands of even more developers, we've lowered the price to $2999. And for those who've already purchased one, they will receive a $500 Apple Store credit". A guy can dream LOL. But I thought Apple did do something like this once, a very long time ago. Maybe with the original iPhone?
I think the gen 2 (M5 spec bump) will be $2,999. Original iPhone is a good comparison here I believe - I wouldn’t be surprised if it eventually got down to $2,499. I could see the cheaper version being somewhere in the 1k-2k range, depending on how stripped back it is.
You’re comparing VP to a mass market device where economies of scale help significantly. OG iPhone sold over a quarter million units in just two days in the U.S. only. Apple will be lucky to sell that many VP units by end of the year globally.
Hardly anyone wants a headset. VP is comparable to Pro Display XDR. We’ll get the equivalent of a Studio Display later.
Yeah fair point on economies of scale, mostly agree. I still reckon a few years down the line and a few million units sold, the price of the displays should have come down enough to go down to say $2,999. I think Apple have invested too much not to make future iterations fairly regularly (unlike the XDR), so hopefully the lowish sales will encourage them to shoot a bit lower next time.
Interesting if there’s a lower cost version though, maybe that would give them less incentive to cut the price of the Pro model…
I think it would be unlikely to price these similar to headphones, AVP is described as headphones for video but the tech is way harder to pull off.
As standalone I guess if they can price it similar to iPads that would be a huge win. That said I think they can do Quest price levels if they really want to (console model?), but right now the tech is too expensive and the hit on quality would be too great.
As standalone I guess if they can price it similar to iPads that would be a huge win. That said I think they can do Quest price levels if they really want to (console model?), but right now the tech is too expensive and the hit on quality would be too great.
The Vision Pro is priced like and named as a professional tool, yet it hasn’t been marketed as one. Many of its features, like 'encounter dinosaurs' and 'in the studio with Alicia Keys,' are clearly aimed at consumers, leaving people puzzled by the $3,500 price tag. Apple mismanaged the pricing and promotion of the Vision Pro. They should have first released a lower-priced, consumer-grade 'Vision' product to introduce the platform to a wider audience. Then, a more advanced Pro version could have followed, making the $3,500 price point more justifiable and easier to accept
The people who are puzzled are either intentionally playing dumb or they have zero understanding of how electronics products are manufactured. I would suggest ignoring all commentators who fit in either of those categories.
It's all a process and complaining doesn't speed up the process. The VP screen technology has never been manufactured in this high of pixel density before so it's really expensive. The manufacturing process will be refined over time and the prices will go down. TVs have been going through this forever, early large Plasmas and OLEDs costed tens of thousands of dollars and over time the process was refined and now normal people can hang a 65" OLED on their wall for under $1500. Just because you weren't paying attention during the tens of thousands of dollars phase, doesn't mean it didn't happen.
It’s very easy to criticise people/consumers/the market but the simple fact is that the Vision Pro has flopped and Apple need to do something sharp before the platform fades away into obscurity
Most likely the Pro model itself will drop down to $3k in the future with no noticeable changes to the device itself other than having an M5 (I'd assume) processor, meanwhile I wouldn't be surprised if there is a $1500 model within the next 2 years that uses the latest iPhone A pro chip, along with a R processor. Such a design can be fanless, cooler, and make the device far lighter.
Further down the road the glasses thing is definitely happening.
Further down the road the glasses thing is definitely happening.
Agree with you on the price points. I think $3k for the base Pro model is pretty reasonable. With the current model, out the door it's over $4.7k with storage upgrade, Apple Care and tax. That's a lot!
I think $1500-1800 for the Vision Air (or whatever they call it) sounds reasonable. Really depends on how much they take out to hit the lower price point.
It's not a simple fact. The story isn't over and Apple isn't going to stop going down this road.