When Would Apple Announce an October Event This Year?

[MacRumors]

While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.

In any case, Apple will likely provide the public with advanced notice. The table below outlines when Apple teased its October launches over the past four years.

Year	Announcement/Teaser	Event/Tagline	Event/Press Releases
2021	Tuesday, October 12	"Unleashed" Event	Monday, October 18
2022	Tuesday, October 18	"Take Note" Teaser	Tuesday, October 18
2023	Tuesday, October 24	"Scary Fast" Event	Monday, October 30
2024	Thursday, October 24	"Mac Your Calendars" Teaser	Monday, October 28 to Wednesday, October 30

A handful of Apple products are expected to be updated as early as October, with the following new features and changes rumored:

• iPad Pro: M5 chip and potentially two front cameras, allowing for photos and video calls in both portrait and landscape orientations.
• Vision Pro: A faster M4 chip or M5 chip, a new head strap that improves comfort, and potentially a Space Black color option.
• Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model specifically.
• HomePod mini: S9 chip or newer with support for next year's revamped version of Siri powered by Apple Intelligence, likely Apple's N1 chip with Wi-Fi 7 support, improved sound quality, a second-generation Ultra Wideband chip for proximity features, and potentially new color options like Red.
• AirTag: Up to 3× longer item tracking range vs. current AirTag, a more tamper-proof speaker, and "very low" battery life alerts.

What about Macs? Apple's next 14-inch and 16-inch MacBook Pro models with M5, M5 Pro, and M5 Max chips will reportedly enter mass production soon, but they apparently might not be announced until early 2026. While new Macs are often unveiled in October, there is precedent for a launch earlier in a year too, as Apple announced MacBook Pro models with M2 Pro and M2 Max chips in a January 2023 press release.

Apple is reportedly also planning a lower-priced MacBook with an A18 Pro or A19 Pro chip, but the rumored launch timeframe for that is late 2025 or early 2026, so it is unclear if it would be announced this October. This model would likely be the spiritual successor to the MacBook Air with an M1 chip, which is still sold by Walmart in the U.S. for $599.

Apple recently announced its next quarterly earnings call will be held on Thursday, October 30, so any new products this month will likely be unveiled by Wednesday, October 29 at the latest, so Apple can recap the announcements on the call.

Article Link: When Would Apple Announce an October Event This Year?

 

[MayaUser]

Maybe it will be some press releases, not an event for an M5 ipad pro and some other little things

 

[turbineseaplane]

No need to even have an "event".

They just do hour long prerecorded ADs now anyhow.

Do it whenever it makes sense.

 

[DHagan4755]

Apple's had other "notable" October events too — I'm thinking of one back in 2008 when Apple announced the unibody design for MacBooks.

Apple Invites Media to 'Notebook' Event October 14th

Engadget and Gizmodo have posted the invite for the Apple media event which will take place on October 14th at Apple's campus in Cupertino at...

www.macrumors.com

 

[jarman92]

Oh so it could be literally any week this month, very helpful 😂

 

[turbineseaplane]

iPad Pro M5

Nobody needs more horsepower. These are already wildly overpowered.

Vision Pro

Literally nobody cares about a chip bump, especially on the heels of the Air model work being stopped.
This sucker is headed for the 3D Touch / TouchBar cemetery.

Apple TV

Ok. Just release it already FFS.
The constant "here comes the Apple TV update!" rumors have become beyond tiring.
Either poop or get off the pot.

HomePod mini

Is Siri better yet?
No?

There goes most of the interest in this update in that case.

AirTag

Great.
👍

 

[JoshuaBru]

A new Vision Pro? Has apple ever reported the sales figures for the VP? Or are they lumping it into ‘other’ in their financial reports?

 

[iMatt.]

The iPad Pro already leaked, there is still only one camera

 

[Slo Pesci]

hurry up so i can get the m4 pro 13 on sale!

 

[Hank001]

Maybe it will be some press releases, not an event for an M5 ipad pro and some other little things

With the amount of work they forced upon themselves by releasing so many bugs one would think they haven't got the time for an 'event'.

A new Vision Pro? Has apple ever reported the sales figures for the VP? Or are they lumping it into ‘other’ in their financial reports?

Correct: you can find it under 'Wearables'.

 

[Hank001]

Is that Hero.jpg supposed to resemble an apple? Serious question.

 

[Lioness~]

Make it a very compact pressrelease.
Otherwise I scroll the video to what sounds interesting.
I prefer skipping Tim entirely - so if Apple want to have any inspiring pre-recorded videos. at least give that task to someone inspiring dude at Apple - if there's anyone left 🥱😴

 

[turbineseaplane]

at least give that task to someone inspiring dude at Apple - if there's anyone left 🥱😴

I'm not sure there is.
The turnover and time that has passed explains a lot of what Apple has become now.

(very sadly)

 

[klasma]

Is that Hero.jpg supposed to resemble an apple? Serious question.

The fact that it does resemble an apple isn’t by coincidence, I suspect.

 

[MayaUser]

Nobody needs more horsepower. These are already wildly overpowered.

i want when my current ipad pro is done and dusted not to buy after 5 years another M4 ipad pro even more expensive
So "nobody" means you dont need, dont speak for everybody

 

[navaira]

Just sell me that new iMacBook which I don’t need already.

 

[Donkey Man]

While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.

In any case, Apple will likely provide the public with advanced notice. The table below outlines when Apple teased its October launches over the past four years.

Year	Announcement/Teaser	Event/Tagline	Event/Press Releases
2021	Tuesday, October 12	"Unleashed" Event	Monday, October 18
2022	Tuesday, October 18	"Take Note" Teaser	Tuesday, October 18
2023	Tuesday, October 24	"Scary Fast" Event	Monday, October 30
2024	Thursday, October 24	"Mac Your Calendars" Teaser	Monday, October 28 to Wednesday, October 30

A handful of Apple products are expected to be updated as early as October, with the following new features and changes rumored:

• iPad Pro: M5 chip and potentially two front cameras, allowing for photos and video calls in both portrait and landscape orientations.
  
• Vision Pro: A faster M4 chip or M5 chip, a new head strap that improves comfort, and potentially a Space Black color option.
• Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model specifically.
• HomePod mini: S9 chip or newer with support for next year's revamped version of Siri powered by Apple Intelligence, likely Apple's N1 chip with Wi-Fi 7 support, improved sound quality, a second-generation Ultra Wideband chip for proximity features, and potentially new color options like Red.
  
• AirTag: Up to 3× longer item tracking range vs. current AirTag, a more tamper-proof speaker, and "very low" battery life alerts.

What about Macs? Apple's next 14-inch and 16-inch MacBook Pro models with M5, M5 Pro, and M5 Max chips will reportedly enter mass production soon, but they apparently might not be announced until early 2026. While new Macs are often unveiled in October, there is precedent for a launch earlier in a year too, as Apple announced MacBook Pro models with M2 Pro and M2 Max chips in a January 2023 press release.

Apple is reportedly also planning a lower-priced MacBook with an A18 Pro or A19 Pro chip, but the rumored launch timeframe for that is late 2025 or early 2026, so it is unclear if it would be announced this October. This model would likely be the spiritual successor to the MacBook Air with an M1 chip, which is still sold by Walmart in the U.S. for $599.

Apple recently announced its next quarterly earnings call will be held on Thursday, October 30, so any new products this month will likely be unveiled by Wednesday, October 29 at the latest, so Apple can recap the announcements on the call.

Article Link: When Would Apple Announce an October Event This Year?

One is only supposed to have events when they have actual innovative things to announce - and since the level of innovation at Tim Spindler's Apple is close to zero, why even bother?

Just pre-record some "Mama Earth" or other praying hands nonsense again and be done with it.

 

[turbineseaplane]

One is only supposed to have events when they have actual innovative things to announce - and since the level of innovation at Tim Spindler's Apple is close to zero, why even bother?

Just pre-record some "Mama Earth" or other praying hands nonsense again and be done with it.

Well said sir

One wonders how long Tim can string out this "formula" that has already become very tired.

 

[Donkey Man]

A new Vision Pro? Has apple ever reported the sales figures for the VP? Or are they lumping it into ‘other’ in their financial reports?

A new AVP only makes sense if it's a limited five-unit edition for millionaire collectors - no one else would care about or buy it anyway.

 

[Scipster]

Calling it - Invites on Tuesday the 21st, event on Monday the 27th, earnings call on Thursday the 30th. Too many new products for a simple press release.

 

[switz]

Apple has really lubricated the bearings on their revolving front door. Folks are coming and going very fast with the net result it seems of ever lowering brain power inside the spaceship.

For reference is the ever increasing number of issues with every new piece of gear. Seems to be the "resolved issues" are fewer with each new generation. The same bugs are carried over for many generations of equipment.

I am getting more disappointed with the declining QC and lack thereof in both hardware and software. That coupled with the sour taste still in my mouth from last year's (2024) dog and pony show's questionable statements means my discretionary spending does not include Apple's products this year.

Going on a LEICA CAMERA binge instead. A camera gets through airport security easier when incoming from outside USA than laptops, iPads, electronic watches and iPhones. All that lovely data to harvest, don't you know!

 

[jz0309]

My guess: press release(s).

And now that Apple is on a somewhat yearly cadence updating M chips, it is quite funny to read comments like "nobody needs this.." and such. Remember the Intel days?
Chip performance will continue to increase, year over year or so, just don't expect performance bumps like we saw from intel to M all the time.

 

[Ctrlos]

Hopefully we get ‘Mac Week’ again. That let every device have its turn in the limelight, ending on a redesign. This year I reckon it’s the turn of the iMac to get some love. The M5 processor would easily allow them to halve its thickness down to the 5.1mm of the iPad Pro. That would look slick.

 

[Lioness~]

I'm not sure there is.
The turnover and time that has passed explains a lot of what Apple has become now.

(very sadly)

Well, I am ok with Craig - he's not stupid and can be genuinly funny too at times.
Can't recall anyone else though.

 

[turbineseaplane]

Well, I am ok with Craig - he's not stupid and can be genuinly funny too at times.
Can't recall anyone else though.

The roster is pretty small, to your point.