free Lion (up-to-date program)
I filled in the form on the day Lion came out, after 4 days (when I had not yet heard a thing) I got on to support and since have had a number of emails with them. They did apologize that it took so long.
Finally today (7th August) the redeem code came through.
I suggest you get hold of support so that you have confirmation that your claim is logged with them before expiry date and then wait until you get the code. Suspect they have been swamped with requests not realising how many requests they would have to verify.