Why Apple had to use a better display then HD? I mean, couldn't they just make the retina display to be equal to HD? It would use less cpu power and heat. And I think having that high resolution is pretty useless on a 10" display and because no other devices are using that high resolution so if someone wants to create content for that resolution, they explicitely have to create it exclusively for the ipad 3-users. And I think it's a waste of time and even traffic for companies to make a custom website for only ipad 3-users