Harry Potter may be on his last adventure but the journey for the iphone is just beginning. Like leneweeks in the south park tv show, much journey lies ahead. I keep hearing all this griping about the iphone , it doesn't allow 3rd party applications, it doesn't have 3g, it has an internal battery. And these are all legitimate complaits, but a lot of similiar comments were made about 1 and 2nd gen Ipods. We must remember that Apple unlike some other company regularly updates its product line both through hardware and software updates. Try to get the latest wm6 upgrade for you windows mobile device and see what I mean. In most cases you won't be able too. So I'd like to take a bit of time an speculate on what apple's busness strategy might be, Lets start with 3g. I think its a given that the iphone needs 3g, I think its also likely that after weighing a bunch of factors Apple decided they had at least a few months lead time to incoperate that feature. Lets face it the Iphone caught many of us developers by surpise, the depth and resolution of the device is amazing, the keyboard is not as bad as we thought, and email is a pleasure to use. We were thinking in terms of smartphone design we were familiar with, and the type of apps emerging for the Iphone would never make it on a windows mobile device. There a medical imaging company that is using the iphone to show dgm images of the heart for instance. True over edge these apps are really slow and need wi-fi to really work BUT Becaise we were caught off guard most of the apps that really need 3g haven't been written yet, they are maybe six months away, and its my belief that Apple will have a 3g phone by then. How long is it between IPOD releases, especially 1 to sencond and 2nd to 3rd generation. I think the cycle has slowed a bit as the product has matured. PHONE REPLACEMENT Again here I think we think of traditional phone replacement, which can be a hassle and usually involves a call to customer service and a service fee. But consider the Iphone is not subsidized, which is the main reason cell companies add the additional fees for existing customers (one exception, was the few days before the iphone launch, when I picked up a hct 6800 really cheap, for an additional 9.00 on my plan and waived activation fees, tell me no cell carrier was worried about the Iphone . But again the Iphone is not subsidized and there is a revenue sharing plan in place between att and Apple. Apple doesn't gain unless there is a quick , hassle free upgrade process. And I BELIEVE that apple will model this after the ipod. Probably something like, you buy your new iphone, remove the sim card from your existing Iphone, place it in the new Iphone, sync with itunes, all your email , contacts, mail is copied to the new IPHONE. Itunes contacts att via webservice and deactivates the old handset and activates the new one. ATT gets part of the revenue from the sale so there probably will not be a eisn swap fee. This would be just the kind of innovation I would expect from Apple.