I'm giving AT&T one more week to see if the phone service improves in the building I work in. They claim there is a tower problem and they're working on it. I doubt they'll come through. Verizon service at the same location is very reliable, as evidenced by co-workers with Verizon, and actually with any carrier other than AT&T. If they don't improve the service, I'll have to eat the remainder of the contract on two 3Gs from AT&T, each of a different length. I'll have to buy two new Verizon capable iPhone4s, and choose a plan which will cost me slightly more than the one I have with AT&T. Is there a benefit to getting the phones at the Apple Store vs a Verizon store? I know the price will be the same. Will Apple spend the time to set up a particular plan, or will they simply set up the phone and then I choose the plan through Verizon at their store, or online? I'll also be buying a new Mophie Credit Card reader, which I can get at Apple or online at Mophie. Will the return policy be the same in each? Will I be able to back out of the plan and revert to AT&T with equal ease regardless of where I buy? If I get everything at Apple will they throw in any extras like a new case or screen protector? Will Verizon throw in any extras? If the answer is that there is no discernible difference to buying it at one or the other, I'll go to the Apple store. There is an upper level salesperson who has helped me before and is knowledgable and easy to deal with. If its the same I'd go back to him. Thanks for your advice.