My first post here, so be gentle with me ..... I ordered an iPad Air last Friday ( via Apple's website ) and it was delivered 2 days ago. No noticeable banding on the screen, but on displaying a wholly white page ( from www.lagom.nl ) it does look distinctly cream. This is my first Apple device, I might add. I popped into a local Premium Reseller today and an assistant there compared it to their display iPad Air and agreed ( after changing brightness settings up and down ) that mine wasn't really white. Now, my question is - how/where should I be able to get this resolved ? My nearest Apple store is an hour away, and the reseller I visited today didn't seem interested in doing anything more than refer me to Apple Tech Support. Could I have expected more from the reseller - in that they seem to be 'more' than a normal retailer who sells Apple products, like for example John Lewis. What experience do forum members have of having Apple devices replaced either directly from Apple, or at an Apple Store, or in a resellers ? Any assistance will be most welcome.