I was just thinking about the first Mac I’ve owned. It has been such a long time. I stumbled upon a website that explored Apple’s history through their website. This trip down the memory lane brought up the memories of the time when Apple’s future wasn’t all that certain again. We all remember the early 2000’s when Apple was days away from insolvency. Then Jobs returned. Apple launched the iPod and the iTunes store and the rest is history.
Then came the news. Steve Jobs, diagnosed in 2004, has died from complications related to pancreatic cancer. It was 2011. Do you remember when you were when the news broke? We’re all here because we love Apple and enjoy the products they develop. Steve is remembered and admired because of his vision for what Apple could become. There is no argument he saved Apple and was passionate about technology.
I remember that day. I was in class at Loyola University in Chicago; in a graduate level marketing class. As usual, I had my MacBook in front of me. I don’t remember why but I went to Apple’s website at that moment. The home page features a photo of Steve Jobs, looking directly at the camera with his thumb resting on his chin. A thoughtful, resolute visionary. Next to the photo, the caption read ”Steve Jobs 1955-2012.” The professor was talking. I blurred out “Steve Jobs died.” Silence. Everyone reacted. You‘d hear keyboards clacking. People talking. It was at that moment that I realized Steve Jobs, for all his faults and shortcomings, was a visionary. He often knew what we wanted before we knew what we wanted.
So, I’m curious. Where were you? Did you remember learning about Steve’s passing? Did it impact you? Did you think Apple wasn’t going to be the same? I’d lIke to hear your story.
Then came the news. Steve Jobs, diagnosed in 2004, has died from complications related to pancreatic cancer. It was 2011. Do you remember when you were when the news broke? We’re all here because we love Apple and enjoy the products they develop. Steve is remembered and admired because of his vision for what Apple could become. There is no argument he saved Apple and was passionate about technology.
I remember that day. I was in class at Loyola University in Chicago; in a graduate level marketing class. As usual, I had my MacBook in front of me. I don’t remember why but I went to Apple’s website at that moment. The home page features a photo of Steve Jobs, looking directly at the camera with his thumb resting on his chin. A thoughtful, resolute visionary. Next to the photo, the caption read ”Steve Jobs 1955-2012.” The professor was talking. I blurred out “Steve Jobs died.” Silence. Everyone reacted. You‘d hear keyboards clacking. People talking. It was at that moment that I realized Steve Jobs, for all his faults and shortcomings, was a visionary. He often knew what we wanted before we knew what we wanted.
So, I’m curious. Where were you? Did you remember learning about Steve’s passing? Did it impact you? Did you think Apple wasn’t going to be the same? I’d lIke to hear your story.