I have to give Samsung credit for creating a whole new category of phone, the phablet. Of course the word phablet was created from the industry bloggers. But nonetheless, Sammy brought out the behemoth screen, and made it work. And pretty much everyone mocked the screen size. Bringing out the Note line, gave them more room for screen size on their Galaxy S line. Going back to the GS1 4 inches was big. Then came 4.3 inch S2, 4.8 inch S3, and now the 5 inch S4. I believe we wouldn't be looking at a 4 inch iPhone at the moment without Sammy pushing the outer limits of screen sizes. What other OEM is trying to see what the CUSTOMER wants in screen size? Every other OEM seems too busy telling the customer what they think the perfect screen size is.