WHF? Why is iTunes asking me to set up a new iPhone?

[dmk1974]

So all of the sudden, when I plug my iPhone 4 into my PC, iTunes prompts me to either set it up as a new iPhone or restore from a backup (which I haven't done for a week or so). What the heck? The phone isn't in any kind of DFU mode or anything (it's working perfectly normal and without issues).

I don't want to have to restore it to some old backup and lose stuff from the phone. There's no option for me to back it up or sync it. Anyone else ever have an issue like this?

 

[Applejuiced]

I noticed that a few times also.
Its gotta be a bug or sowething with itunes.
I selected restore from backup but it didint really go far after that, it just let me use it as normal right after that selection.

 

[crazytiger86]

Sorry. What is WHF mean?
What Hell F#&@?

 

[mixedONE]

Its happened to me 4 times. Annoying as hell.

 

[iLLBehavior]

It happened to me just recently, im on Itunes 9 something and ios 4.0.1
I ended up doing a Backup.

I don't what the dealio is either. Only has happened to me once, this last weekend.

 

[dmk1974]

Sorry. What is WHF mean?
What Hell F#&@?

LOL...my bad. Thought I typed WTF.

 

[dmk1974]

Well, I did run the 15 minute restore to the last backup and at least it seems to be working now without issue. Haven't noticed anything lost from my phone fortunately. Just never had that problem with any of my iPhones over the past 3 yerars.