Which digital products are sold using agency pricing, which using wholesales pricing? Digital Music (MP3): wholesale (Itunes, Amazon MP3 and Google Play can sell digital music below the wholesale pricing if they want....this will mean a loss for each item purchased. Amazon and GooglePlay recently priced Coldplay, Drake, Now 41 and Lady Antebellum albums at $0.25). Digital book: agency pricing for the Big 6 Publishers, wholesale for everyone else. It used to be wholesale. I'm sure everyone heard of the DOJ investigation. Digital Movie: ???? (I know for physical movies, it's wholesale since a lot of stores like Wal-mart, Target, Best Buy sold new release movies below their wholesale pricing (losing money to drive traffic to their stores) What other digital products out there? ----------for digital movie rental, it's wholesale, GooglePlay recently priced these movies at $0.25 (and Amazon price matched) Puncture Inglourious Basterds Vicky Cristina Barcelona American Psycho Crash Sunshine Cleaning Reservoir Dogs If it was agency pricing, discounting would not be allowed.