Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

EbookReader

macrumors 65816
Original poster
Which digital products are sold using agency pricing, which using wholesales pricing?


Digital Music (MP3): wholesale (Itunes, Amazon MP3 and Google Play can sell digital music below the wholesale pricing if they want....this will mean a loss for each item purchased. Amazon and GooglePlay recently priced Coldplay, Drake, Now 41 and Lady Antebellum albums at $0.25).

Digital book: agency pricing for the Big 6 Publishers, wholesale for everyone else. It used to be wholesale. I'm sure everyone heard of the DOJ investigation.

Digital Movie: ???? (I know for physical movies, it's wholesale since a lot of stores like Wal-mart, Target, Best Buy sold new release movies below their wholesale pricing (losing money to drive traffic to their stores)

What other digital products out there?



----------for digital movie rental, it's wholesale,

GooglePlay recently priced these movies at $0.25 (and Amazon price matched)

Puncture
Inglourious Basterds
Vicky Cristina Barcelona
American Psycho
Crash
Sunshine Cleaning
Reservoir Dogs


If it was agency pricing, discounting would not be allowed.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.