I wonder why? I have said in other posts alot of people prefer to buy in a store not online. WHy not add a glossy high res to the store?
For those of you unfamiliar with the story behind Apples glossy screens, here it is: PC makers brought out glossy displays a few years ago. They were nothing more than a regular LCD that had a glossy finish on the outer plastic layer. They became popular, so Jobs in an effort of one upsmanship put a shiny glass panel over MacBook & MacBook Pro displays. Taking it further, that year at MacWorld SF. Jobs announced that since "everyone" wanted glossy Apple would no longer offer matte.
Well there was significant backlash, yet Jobs was unrelenting. This lasted until the pushback became too great, sales suffered, and the handwriting was on the wall. So Jobs ego,"Mr Perfect" prevented him from admitting his mistake. And consequently he silently & without announcement slipped matte screens back into the list of choices on the CTO page of the online store. In a stroke of typical arrogance & profit taking, he made what was for years, the standard, now a high priced option. Stubbornly he still pushes glossy & has flooded the stores with them. Thus matte is only in the stores at the managers descretion.