How do Plasma TVs burn?
Like the screens really BURN??
They don't literally burn. Static images that remain on the screen will get "burnt in" meaning the screen will always display a faint ghost of that static image.
This used to be a problem with computers before LCD's became commonplace. Screen savers were created not because they were pretty but to prevent image burn in.
Plasma's have gotten significantly better with burn in, but it can still occur, especially with certain games and certain channels. My LCD is usually on only one channel, ESPN. I was worried that the bottom sports ticker would eventually burn into the screen. With my LCD I don't have to worry about that.