Who wants to know the probabilities that you'll find letter Q in your iTunes Pepsi code?
If your favorite letter isn't Q, the probabilities are the same for YOUR favorite letter (unless your favorite letter is a D or a U, which they don't use). We will assume (since we can't tell) that all letters and digits are equally likely in each code position.
Probability of getting at least one Q: 29.6% (1 in 3.38)
Probability of getting exactly one Q: 25.1% (1 in 3.98)
Probability of getting exactly two Qs: 4.04% (1 in 24.8)
Probability of getting exactly three Qs: 0.39% (1 in 260)
Probability of getting exactly four Qs: 0.024% (1 in 4,157)
Probability of getting exactly five Qs: 0.0010% (1 in 97,004)
Probability of getting exactly six Qs: 0.000031% (1 in 3,259,332)
Probability of getting exactly seven Qs: 0.00000063% (1 in 159,707,253)
Probability of getting exactly eight Qs: 0.0000000084% (1 in 11,924,808,200)
Probability of getting exactly nine Qs: 0.000000000067% (1 in 1,502,530,000,000)
Probability of getting exactly ten Qs: 0.00000000000024% (1 in 420,707,000,000,000)

Bad news: 70.4% of the time (1 out of every 1.42 times) you will find no Q at all in your Pepsi code. I'm disappointed with such codes, but I reluctantly redeem them anyway.

Good news: Your probability of getting either no Qs, 1 Q, 2 Qs, 3Qs, 4 Qs, 5 Qs, 6 Qs, 7 Qs, 8 Qs, 9 Qs, or 10 Qs is 100%!
For those of you still reading, here is the formula:
Probability of getting
n of a given letter =
( 28 ^ ( 10 - n ) ) x 10!
-------------------------------
( 29 ^ 10 ) x n! x ( 10 - n )!