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Which logo is best?

Which logo is best?

  • one

    Votes: 56 65.9%

  • two

    Votes: 8 9.4%

  • three

    Votes: 8 9.4%

  • four

    Votes: 3 3.5%

  • five

    Votes: 10 11.8%
  • Total voters
    85
emdotdee

emdotdee

macrumors regular
Original poster
Nov 6, 2003
240
4
Widnes, Cheshire, England.
1
3376945880_7d4d426988_o.jpg


2
3376129437_b7933141c9_o.jpg


3
3376129593_b6da8184b9_o.jpg


4
3376129861_a64cdddec9_o.jpg


5
3376129751_2b1ae5ec01_o.jpg


I know which one is my favourite but I would like some outside opinion.
Ofcourse these are not quite finished, the curves and alignment of text can be tweaked and there will be colour added eventually.
Thanks
 
No. 1

It's simpler, cleaner the curve on the others is distracting, makes the image look a bit strange optically.
 
Thanks for the votes guys.
Number 5 was the one that was closest to my sketches but I understand why number 1 is the one to go for.
I've added a bit of colour and will take the designs in to work to see what they think.
3376618955_fe9fd8692f_o.jpg
 
IgnatiusTheKing said:
I don't really like any of those color choices, but the top one is the best of the three, I think.

Also...I must be missing something, but what is the difference between 2 and 3 at the top?
Click to expand...

Watch where the flowing line ends up...

#1 is the best because it's the simplest. If the words were something a bit less mundane than 'Safe Receipt' then the extra styling strokes, in say $5, would be appropriate.

Just my 2c.
 
#2 and #3 are the best because they're well balanced (#3 being the better of the two), they tie the package together. #4 and #5 are too cluttered. #1 is devoid of any concept, really. The continued line of the R into the card is the core idea of the logo, without that it just looks slapped together without much thought, and the balance is off (too top heavy).

Most people will probably tell you that #1 is better because it's "simpler", "cleaner" etc, then again you're among Apple fans who are very indoctrinated by minimalism...
 
I like #5, it has a bit of motion to it. IDK if you were going for it, but it looks like its being swiped, with the lines from the R hinting at the motion.
 
#1 is better

but you could also try making the sweeping R stroke more rigid ie, it continues in the same bearing from R then turns suddenly to align itself towards the card. just a thought :)
 
3380331644_4980ac569a.jpg

This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.

I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
logo.gif
 
emdotdee said:
3380331644_4980ac569a.jpg

This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.

I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
logo.gif
Click to expand...

Now this is pretty cool.
 
emdotdee said:
3380331644_4980ac569a.jpg

This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.

I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
logo.gif
Click to expand...
Yeah, you should definitely preserve the swipe motion hint. That's the core idea of the logo, without that it's just text on a card that's there for some reason. But I don't like the idea of detaching the swipe curve from the R, now the card looks like a cartoon speech bubble and the family ties to the Argos logo become much less obvious. I still say #3 is best with #2 a close second, having seen the Argos logo though I think you should perhaps reconsider the choice of font.
 
emdotdee said:
3380331644_4980ac569a.jpg

This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.

I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
logo.gif
Click to expand...

This is an improvement. I agree that while #1 looks OK, the swooshing action of swiping the card is necessary for this not to be devoid of interest.

It bugs me that the swoosh bit has a rounded tip where it approaches the R, which has a very sharp tip on it. I would work on resolving that. I don't mind it separated from the R, as it was maybe trying too hard.
 
im not fond of the color choices.

maybe try the two blues together or the two orange/reds together.

the swoop needs some work. not sure what about it is distracting. maybe if you didnt make the swoosh a part of the 'R'.
 
Use varied line width instead of just a stroke, and I dont think the lines should be joining. I also really dont like that font, its really bleh, try finding a more modern looking one like Bell Gothic (which I think is included with Adobe or the system for free)
 
As someones said, make the part where the swoosh and the R (almost) meet in the same, straight style (the swoosh has a round edge).

For colours I think black font and coloured card/swoosh is ok, maybe the other way round, but bi coloured.. hmmm i don't like that.
 
Now that you've told us the company this is for is Argos, and that's a major retailer, the swoosh becomes more relevant and important to the design. You should keep it attached the R, though.

It's funny how our opinions of what is better change when get more information about who its for.
 
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