Which logo is best?

Discussion in 'Design and Graphics' started by emdotdee, Mar 22, 2009.

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Which logo is best?

  1. one

    56 vote(s)
    65.9%
  2. two

    8 vote(s)
    9.4%
  3. three

    8 vote(s)
    9.4%
  4. four

    3 vote(s)
    3.5%
  5. five

    10 vote(s)
    11.8%
  1. emdotdee macrumors regular

    emdotdee

    Joined:
    Nov 6, 2003
    Location:
    Widnes, Cheshire, England.
    #1
    1[​IMG]

    2[​IMG]

    3[​IMG]

    4[​IMG]

    5[​IMG]

    I know which one is my favourite but I would like some outside opinion.
    Ofcourse these are not quite finished, the curves and alignment of text can be tweaked and there will be colour added eventually.
    Thanks
     
  2. rfrankl macrumors 6502

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    Apr 15, 2006
  3. firstapple macrumors 6502a

    firstapple

    Joined:
    Sep 25, 2007
    #3
    I also vote #1... Should have made this a poll though.
     
  4. remmy macrumors 6502a

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    Jul 1, 2007
    #5
    No. 1

    It's simpler, cleaner the curve on the others is distracting, makes the image look a bit strange optically.
     
  5. emdotdee thread starter macrumors regular

    emdotdee

    Joined:
    Nov 6, 2003
    Location:
    Widnes, Cheshire, England.
    #7
    Thanks for the votes guys.
    Number 5 was the one that was closest to my sketches but I understand why number 1 is the one to go for.
    I've added a bit of colour and will take the designs in to work to see what they think.
    [​IMG]
     
  6. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
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    das Fort
    #8
    I don't really like any of those color choices, but the top one is the best of the three, I think.
     
  7. sammich macrumors 601

    sammich

    Joined:
    Sep 26, 2006
    Location:
    Sarcasmville.
    #9
    Watch where the flowing line ends up...

    #1 is the best because it's the simplest. If the words were something a bit less mundane than 'Safe Receipt' then the extra styling strokes, in say $5, would be appropriate.

    Just my 2c.
     
  8. Diatribe macrumors 601

    Diatribe

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    Jan 8, 2004
    Location:
    Back in the motherland
    #10
    Really like no. 1 best but not fond of the colors. At least not multi-colored maybe black and blue or something might work.
     
  9. Anuba macrumors 68040

    Anuba

    Joined:
    Feb 9, 2005
    #11
    #2 and #3 are the best because they're well balanced (#3 being the better of the two), they tie the package together. #4 and #5 are too cluttered. #1 is devoid of any concept, really. The continued line of the R into the card is the core idea of the logo, without that it just looks slapped together without much thought, and the balance is off (too top heavy).

    Most people will probably tell you that #1 is better because it's "simpler", "cleaner" etc, then again you're among Apple fans who are very indoctrinated by minimalism...
     
  10. faustfire macrumors 6502a

    faustfire

    Joined:
    Jul 17, 2002
    Location:
    California
    #12
    I like #5, it has a bit of motion to it. IDK if you were going for it, but it looks like its being swiped, with the lines from the R hinting at the motion.
     
  11. opeter macrumors 65816

    opeter

    Joined:
    Aug 5, 2007
    Location:
    Slovenia, EU
    #13
    I do also like the no. 5 version.
    No. 2 and no. 3 is also very interesting.
     
  12. DeepCobalt macrumors regular

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    Sep 6, 2007
    Location:
    Over and around
  13. shady825 macrumors 68000

    shady825

    Joined:
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    Area 51
    #15
    I like #5 too.
     
  14. Sdashiki macrumors 68040

    Sdashiki

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    Location:
    Behind the lens
    #16
    Try one without it being attached to the R in anyway.
     
  15. adameels macrumors member

    Joined:
    Jan 11, 2008
    Location:
    Preferably Belgium at some point
    #17
    #1 is better

    but you could also try making the sweeping R stroke more rigid ie, it continues in the same bearing from R then turns suddenly to align itself towards the card. just a thought :)
     
  16. emdotdee thread starter macrumors regular

    emdotdee

    Joined:
    Nov 6, 2003
    Location:
    Widnes, Cheshire, England.
    #18
    [​IMG]
    This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.

    I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for... [​IMG]
     
  17. Diatribe macrumors 601

    Diatribe

    Joined:
    Jan 8, 2004
    Location:
    Back in the motherland
    #19
    Now this is pretty cool.
     
  18. Anuba macrumors 68040

    Anuba

    Joined:
    Feb 9, 2005
    #20
    Yeah, you should definitely preserve the swipe motion hint. That's the core idea of the logo, without that it's just text on a card that's there for some reason. But I don't like the idea of detaching the swipe curve from the R, now the card looks like a cartoon speech bubble and the family ties to the Argos logo become much less obvious. I still say #3 is best with #2 a close second, having seen the Argos logo though I think you should perhaps reconsider the choice of font.
     
  19. decksnap macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #21
    This is an improvement. I agree that while #1 looks OK, the swooshing action of swiping the card is necessary for this not to be devoid of interest.

    It bugs me that the swoosh bit has a rounded tip where it approaches the R, which has a very sharp tip on it. I would work on resolving that. I don't mind it separated from the R, as it was maybe trying too hard.
     
  20. tMac85 macrumors 65816

    tMac85

    Joined:
    Sep 15, 2007
    Location:
    in a great place
    #22
    im not fond of the color choices.

    maybe try the two blues together or the two orange/reds together.

    the swoop needs some work. not sure what about it is distracting. maybe if you didnt make the swoosh a part of the 'R'.
     
  21. stainlessliquid macrumors 68000

    Joined:
    Sep 22, 2006
    #23
    Use varied line width instead of just a stroke, and I dont think the lines should be joining. I also really dont like that font, its really bleh, try finding a more modern looking one like Bell Gothic (which I think is included with Adobe or the system for free)
     
  22. Flore macrumors regular

    Joined:
    Jun 21, 2008
    Location:
    Dubai
    #24
    As someones said, make the part where the swoosh and the R (almost) meet in the same, straight style (the swoosh has a round edge).

    For colours I think black font and coloured card/swoosh is ok, maybe the other way round, but bi coloured.. hmmm i don't like that.
     
  23. adameels macrumors member

    Joined:
    Jan 11, 2008
    Location:
    Preferably Belgium at some point
    #25
    Now that you've told us the company this is for is Argos, and that's a major retailer, the swoosh becomes more relevant and important to the design. You should keep it attached the R, though.

    It's funny how our opinions of what is better change when get more information about who its for.
     

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