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Which logo is better?
- Thread starter waloshin
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Of which you have chosen only chrysler, and by using their logo or a derivative imply that you are somehow affiliated with them on a dealership level or something.
Yes.
Also, to answer your question about licensing, it costs however much the rights holder wants to charge, which you can bet will be a lot. Unless you're also a big company, mentioning such requirements tends to be just a gentle way of saying "you probably can't."
I don't think your star logo looked too much like Chrysler's (except the distinct silhouette in the background), but the "MP" logo does look quite plain. Yet, it's probably your safest option legally, at least compared to flat-out commandeering of another's exact logo. (There's also the alternative of coming up with a graphic design all your own.) If you would like to pursue this route further, you have several options to make it less bland, including the use of colors, shadows, other shapes, or, perhaps, artistically connecting the M and P (which don't have to be capital letters)--for example, an M has a nice straight vertical right side, and the P has a similarly straight and vertical left side. (And, they don't even have to line up horizontally.) You could also hire a graphics designer.
Definitely going backwards, and see my comments (post #41 in this thread) about branding and minimum requirements. The comment posted by THX1139 about the camel being a horse designed by committee is right on, it backs up exactly that sentiment. Folks, if I handed in the latest efforts to the client who submitted the original design to us, we'd have all been fired. Not because of the artwork or effort, but due the gross changes from the original that resulted in both copyright infractions and loss of branding. Less is definitely more.
This thread is a great example of exactly what designers might possibly avoid doing in terms of how they introduce changes.
-jim
This thread is a great example of exactly what designers might possibly avoid doing in terms of how they introduce changes.
-jim
Wait... That curvy M thing us a trademark of Chrysler? I thought that was the MoPar logo.
Regardless, you have to hire somebody. Just do it.
Regardless, you have to hire somebody. Just do it.
Well, Mopar is a division of Chrysler, so that's probably what whoever said that (maybe even me if I did
) meant.Ok.. what? I was under the impression this is a parts shop or something. If it's literally a division of Chrysler, how on earth can they not afford someone who knows what they're doing with a logo/website?
the blue 'M', the Pentastar, 'DODGE', 'Chrysler', 'Jeep', the word 'Mopar'... all trademarks of whatever the company is now called... Chrysler LLC or whatever...
Really, people find the most difficult way to go about things... I have dealt with Chrysler's marketing people before, specifically for a chapter of a Dodge truck website. All you need to do it explain...
a) you are an enthusiast website
b) you are not organized to make a profit, or in any way profit from use of their trademark
c) you do not intended to bastardize their already trademarked logos
In fact, they sent me their actual, trademarked, correct logo files in Illustrator. I don't have the contact info anymore, but it should not be hard to find it on the net, Chrysler Corporate Branding and Marketing or something...
As for a font... simple is better, especially if it will end up in a small banner. I would think along the lines of Microgramma, extended Helvetica, or maybe something like Serpentine... something kind of square, heavy and maybe italicized... but that's just my opinion.
Really, people find the most difficult way to go about things... I have dealt with Chrysler's marketing people before, specifically for a chapter of a Dodge truck website. All you need to do it explain...
a) you are an enthusiast website
b) you are not organized to make a profit, or in any way profit from use of their trademark
c) you do not intended to bastardize their already trademarked logos
In fact, they sent me their actual, trademarked, correct logo files in Illustrator. I don't have the contact info anymore, but it should not be hard to find it on the net, Chrysler Corporate Branding and Marketing or something...
As for a font... simple is better, especially if it will end up in a small banner. I would think along the lines of Microgramma, extended Helvetica, or maybe something like Serpentine... something kind of square, heavy and maybe italicized... but that's just my opinion.
It's a fan site. ...If you started a car company with that logo, you'd have an issue yes.
I don't know if he does or not, but I have seen small town dealers with the same situation. I doubt that he's working for corporate.
As said above, just ask permission. It would be dumb of them to refuse as it's free and badly needed advertising.
Well I think the real question here is.
1. I want live axles in my Dodge Ram
2. Where do you purchase the Diffs, axles, CV joints and Brake/Hub parts??
3. how expensive are they
4. Do they bolt in or require custom modification?
PS
Ditch the font on the first two replace with something someone can read
1. I want live axles in my Dodge Ram
2. Where do you purchase the Diffs, axles, CV joints and Brake/Hub parts??
3. how expensive are they
4. Do they bolt in or require custom modification?
PS
Ditch the font on the first two replace with something someone can read
These are the best yet, and I'd snatch them up if I were the OP. If you're a register MoPar franchise, dealer, whatever, you should be able to use their logo, just call them up.
EDIT: Just realized, you're already using their name, if they have no issue with that, they can't with a logo either.
This may sound rude, but I have to ask, are you in charge of this business, and if so, how, without any knowledge at all of licensing regarding you own affiliate's logo?
Well, I just checked it out, it's a fansite/forum...
Truth is of course, nothing may ever come of it.... Chrysler may never become aware, even if they do, they may never pursue anything with it...
But, I know there was quite a problem at one point between Ford Motor Company and The Black Mustang Club over a calendar. Well, actually, Ford's issue was with cafepress.com, who do make a profit producing items like shirts and calendars. There was quite a lot of sturm and drang over image ownership, trademark ownership, who could use what, etc etc. (Google 'black mustang club trademark issues' if interested). For example some of the car clubs were making a tidy little profit, and worse, the public thought Ford was somehow involved in running these clubs, which can cause them problems.
To me, the bottom line is that generally, these companies do support fans, fan participation, and certainly enjoy having that loyalty. But, these companies also have the right to guard their trademarks against misuse, or use that makes a profit for another company. It is worth the extra step to do some research and make the move to the company saying "this is your trademark, we'd like to use it, this is how we want to use it, what can you tell me about how I can use it". It just covers your ass and it rarely costs anything.
Truth is of course, nothing may ever come of it.... Chrysler may never become aware, even if they do, they may never pursue anything with it...
But, I know there was quite a problem at one point between Ford Motor Company and The Black Mustang Club over a calendar. Well, actually, Ford's issue was with cafepress.com, who do make a profit producing items like shirts and calendars. There was quite a lot of sturm and drang over image ownership, trademark ownership, who could use what, etc etc. (Google 'black mustang club trademark issues' if interested). For example some of the car clubs were making a tidy little profit, and worse, the public thought Ford was somehow involved in running these clubs, which can cause them problems.
To me, the bottom line is that generally, these companies do support fans, fan participation, and certainly enjoy having that loyalty. But, these companies also have the right to guard their trademarks against misuse, or use that makes a profit for another company. It is worth the extra step to do some research and make the move to the company saying "this is your trademark, we'd like to use it, this is how we want to use it, what can you tell me about how I can use it". It just covers your ass and it rarely costs anything.