Pro Res requires iPhone Pro - 4k Pro Res requires 256Gb minimum storage on that iPhone Pro. It's damnably easy to eat many Gbs of storage generating Pro-res. And anyone using it semi seriously isn't just sticking to 256Gb. Hardly the stuff of casual users if you need 1Tb to be comfortable.
and yet Apple sold more "Pro" 12 models in 2021 than they did no-adjective, regular ones from the same generation ( i.e., the ones using the same A-series SoC )
The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales...
www.macrumors.com
Both Pro models in 2020 were pretty close to the 'plain' leading edge iPhone in sales. Portraying the combination of the two Pro models as a very narrow , relatively small subset of the iphone market doesn't match the data.
It goes right back to the "camera you have". For the Pro models there is a lot of "have" there.
As with your argument about people taking pictures with what they have - casual users are happy with .mov or mp4 and it's not like they'll be without some sort of media encoding engine even though Apple quietly did make that better in the A15. I just wouldn't have thought it would be high on the list of things a lay user would like to be made much faster or attach much value to.
But lots of folks went out their way to buy the better camera iPhone; paying money means they clearly saw the 'value'. That is how Apple sells more "Pro" models than 'plain' models. One of the tools they use to pull that off is the feature segmentation using the same die. The 'plain' model has some features turned off. The 'pro' models turns them on. At the die level it is the same thing.
Backups are bigger , storage in phone has a bigger average size. Apple is doing this market segmentation to make more money.
If they are keeping the "MacBook Pro" name on the M2 powered system they could do similar segmentation to a non-Pro Macbook.
If we're taking M1 variants into a more general purpose platform I'd still say more GPU grunt is the way to go after CPU and it appears Apple have agreed by making a
5 Core GPU variant for the iPhone Pro variants. And it comes with the enhanced media engines too.
First , there is no variant for the iPhone Pro. It is the same die with stuff turned off/on ( like A12X and A12Z ). The issue at hand is what do you put on the die. What is segmented off/on to make Apple even more money is really another issue.
Second, that ProRes en/deode didn't come for free with the GPU cores. It isn't present in the GPU core subcomponent. Apple grew the A15 die about 10%. However, that is 10% of a substantively smaller die in a package with possibly more relatively "space bloat" around the dies it contains.
the M1 had LPDDR4 and was on the original N5. If Apple goes to a new process with uplift N5P , N4 , N4P then it isn't like the aggregate 8 GPU core performance would be sitting still. Just not adding cores. ( if it is a N4P then easier because get a density boost (~8% ) so can add still have chance of being still close to the same size. )
In contrast the A15 appears to use the same memory as the A14 ; LPDDR4X . ( likely same reasons why M1 went that way. Apple can get the relatively large volume they need in mid 2021 to make them. ). If stuck on memory bandwidth adding GPU cores is a way to "goose" the performance numbers higher without the battery hit if keep the clocks down.
The other line up issue is the the M1 is also used in the iPad Pro. So iPhone Pro has ProRes then it would be reasonable to expect that an updated iPad Pro would have it also ( since the camera complex is very similar. ). The M1 is size bounded by same constraints the A10X and A12X has had . Indicative there is a size target here and can't have "everything". With a shrink that would open the door for more. But if something like N5P where just clocking fastest then I suspect they will be looking for a smallish addition.
And yes, more GPUs = better games but Apple have never been about raw gaming performance (or any gaming performance to be fair), they'd rather make your scrolling experience Buttery smooth and if that helps developers make a nicer gaming experience, great.
Like the M1 scrolls badly now? Actually the scrolling is the other thing that needs improving; the display output processors/controllers. M1 is a backslide to fewer external monitors than the Intel version ( and certainly repectively to the contemporary SoCs for laptops from AMD and Intel). if Apple was going to allocate "more budget " it would be there; not the GPU cores.