Did anyone think whats the reasoning behind just the plain ol' white box for the iPhone? Think about it, how much ink is required to print those iPhone images. The cost savings is in the millions....Tim Cook is a genius.
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White iPhone box for the 6 and 6+
- Thread starter imaginex20
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It's because of the whole "flat" design language that apple is putting into everything they are making...except for their iPhones with curved screens and curved edges.
As another poster said in another thread, "It's to appear timeless. So as not to have an outdated model on the front in future iterations."
YupI said that here: https://forums.macrumors.com/posts/19775953/
Ah! Thats the one
Bet you can't guess who up voted you 
They should just leave the phone off the box altogether. Just have it say iPhone. Then they should simply drop the model number from them in the future, just call every year's model 'iPhone'
Really. For instance you don't hear Ford calling this years model F-150 35 or whatever. We know it's a new model, they come out with one every year.
Really. For instance you don't hear Ford calling this years model F-150 35 or whatever. We know it's a new model, they come out with one every year.
They should just leave the phone off the box altogether. Just have it say iPhone. Then they should simply drop the model number from them in the future, just call every year's model 'iPhone'
Really. For instance you don't hear Ford calling this years model F-150 35 or whatever. We know it's a new model, they come out with one every year.
I agree with this. Make it follow their MacBooks and what not. "the 2016 iPhone" haha. I'm sure it's easier to market when it has a specific moniker, though.
I imagine it's so they can make one box top versus three. More standardization in the manufacturing process equals lower cost.
Maybe this will be the box for every successive iPhone too - doesn't date, and just says 'iPhone' on the side.
Tim must've got a good deal and decided to order tens of millions
Tim must've got a good deal and decided to order tens of millions
Hey folks, long time lurker but finally registered today!
I thought my box had been mis-printed until I googled it and saw they were all like that, strange ghostly iPhone on the front!
I thought my box had been mis-printed until I googled it and saw they were all like that, strange ghostly iPhone on the front!
I'm a fan of minimalistic design and minimalistic packaging. When I picked up my bros 6+ last night and held the box in my hand, took a look at it in person, and I feel the design is too minimalistic this time, almost generic. Needs a little color ya know. Sent from my iPad.
I think it would look better if the top wasn't embossed. The embossing makes it look unfinished.