White iPhone box for the 6 and 6+

Discussion in 'iPhone' started by imaginex20, Sep 18, 2014.

  1. imaginex20 macrumors 65816

    imaginex20

    Joined:
    Jun 17, 2009
    #1
    Did anyone think whats the reasoning behind just the plain ol' white box for the iPhone? Think about it, how much ink is required to print those iPhone images. The cost savings is in the millions....Tim Cook is a genius.
     
  2. 53kyle macrumors 65816

    53kyle

    Joined:
    Mar 27, 2012
    Location:
    Sebastopol, CA
    #2
    It's because of the whole "flat" design language that apple is putting into everything they are making...except for their iPhones with curved screens and curved edges.
     
  3. maybeiloveyou macrumors member

    Joined:
    Jun 28, 2006
    Location:
    california
    #3
    I said the same thing a few days ago (jokingly) but it might be true...
     
  4. Djentleman macrumors 6502

    Djentleman

    Joined:
    Mar 8, 2012
    Location:
    UK
    #4
    As another poster said in another thread, "It's to appear timeless. So as not to have an outdated model on the front in future iterations."
     
  5. EM2013 macrumors 65816

    EM2013

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    Sep 2, 2013
  6. troop231 macrumors 603

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    Jan 20, 2010
    #6
  7. Djentleman macrumors 6502

    Djentleman

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    Mar 8, 2012
    Location:
    UK
    #7
  8. Wayfarer macrumors 65816

    Wayfarer

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    Jun 15, 2007
  9. troop231 macrumors 603

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    Jan 20, 2010
    #9
    Jony Ive? :p
     
  10. wp-admin macrumors newbie

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    Sep 14, 2014
    #10
    :d
     
  11. powerstrokin macrumors 6502a

    powerstrokin

    Joined:
    May 18, 2013
    #11
    They should just leave the phone off the box altogether. Just have it say iPhone. Then they should simply drop the model number from them in the future, just call every year's model 'iPhone'

    Really. For instance you don't hear Ford calling this years model F-150 35 or whatever. We know it's a new model, they come out with one every year. :D
     
  12. Minhimalism macrumors 65816

    Minhimalism

    Joined:
    Jan 6, 2012
    Location:
    Texas
    #12
    I agree with this. Make it follow their MacBooks and what not. "the 2016 iPhone" haha. I'm sure it's easier to market when it has a specific moniker, though.
     
  13. Inhalant macrumors member

    Inhalant

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    Mar 12, 2014
    Location:
    Calgary
    #13
    So minimalist. Ive's design philosophy will keep Apple alive for a long, long time.
     
  14. musiciscool macrumors regular

    Joined:
    Jun 8, 2008
    Location:
    Los Angeles, California
    #14
    Had to check it wasn't just me getting a non printed box. Almost afraid to open it, lol....
     
  15. Starfyre macrumors 68030

    Starfyre

    Joined:
    Nov 7, 2010
    #15
    Probably an attempt to help with the "secrecy" Tim Cook was referring to.
    Its probably a lot easier to smuggle out a box than an actual device or device parts during manufacturing.
     
  16. ttusomeone macrumors member

    ttusomeone

    Joined:
    Sep 16, 2013
    Location:
    Nashville, TN
    #16
    I imagine it's so they can make one box top versus three. More standardization in the manufacturing process equals lower cost.
     
  17. cambookpro macrumors 603

    cambookpro

    Joined:
    Feb 3, 2010
    Location:
    United Kingdom
    #17
    Maybe this will be the box for every successive iPhone too - doesn't date, and just says 'iPhone' on the side.

    Tim must've got a good deal and decided to order tens of millions :D
     
  18. phantomsd macrumors 6502

    phantomsd

    Joined:
    Dec 7, 2006
    Location:
    San Diego, CA
    #18
    The black boxes were so badass... esp the first one.
     
  19. fmalloy macrumors 6502

    Joined:
    Nov 5, 2007
    #19
    It's magical.
     
  20. Raffi macrumors 6502a

    Raffi

    Joined:
    Oct 1, 2013
    #20
    I like that it has no ink on the box. Im a old hippie and its cool.
     
  21. LadyX macrumors 68020

    LadyX

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    Mar 4, 2012
  22. MrTing macrumors member

    MrTing

    Joined:
    Sep 21, 2014
    Location:
    St Helens, Merseyside, UK.
    #22
    Hey folks, long time lurker but finally registered today! :)

    I thought my box had been mis-printed until I googled it and saw they were all like that, strange ghostly iPhone on the front!
     
  23. Charadis macrumors 6502a

    Joined:
    Jul 3, 2010
    #23
    I'm a fan of minimalistic design and minimalistic packaging. When I picked up my bros 6+ last night and held the box in my hand, took a look at it in person, and I feel the design is too minimalistic this time, almost generic. Needs a little color ya know. Sent from my iPad.
     
  24. Brittany246 macrumors 6502a

    Joined:
    Apr 21, 2013
    #24
    I think it would look better if the top wasn't embossed. The embossing makes it look unfinished.
     

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