I chose the black iPhone 5 because when it is in operation, the screen colors just pop and contrast beautifully; as a photographer I appreciate that. This said, I also think the white iPhone 5 is beautiful, too, in a different way. When both versions are not on -- in sleep mode -- and are just sitting there, the black presents a more uniform image with the black screen and black bezel, etc. On the other hand the white bezel says, "pick me up, use me, enjoy me....." So, it's six of one, half-a-dozen of the other! They are both beautiful and elegant, not to mention sleek.....