Contract for my iPhone 3G...then full retail price for my iPhone 5 from Apple...made the mistake of upgrading to a BlackBerry on my contract in March 09 and hated it (although I got £180/$270 credit on my account for taking a BlackBerry contract) sold the BlackBerry for £389 on August 8th 2009and paid full retial price £499/$748 for the iPhone 4 on August 9th 2009 and haven't regretted it for a single second.