Really the mini will be for anyone who wants more and easier portability. I have a new iPad and absolutely love it at home but mostly it doesn't go with me too many places as it is a commitment to lug around a large tablet when I do. Then I find most of the things I need to do on the go I can do on my iPhone that's always in my pocket. An iPad mini would be sooo much easier to carry around, even possibly fit it in a jacket pocket or something. But it will mean I will have a larger and therefore easier to use screen than my iPhone to use more often as I will have it with me more.