It's obvious to anyone with eyes that Tim Cook cannot run a company like Apple. He has no feel for technology, and should take his spreadsheets back to the warehouse where his dull, methodical and uncreative personality is more useful.
Once Cook is back in his natural habitat, who should lead Apple? There are a few candidates within Apple...
Eddy Cue: He has more misses than hits lately, probably because his earlier successes inspired Cook to give Cue more responsibilities, which ended up overwhelming him. Difficult to forgive someone who thought Apple Music was in a releasable state.
Phil Schiller: Has both a technical and marketing background, and an approach which is both thoughtful and effective. Schiller is like an ego-less Jobs. I didn't think Schiller would be the best candidate before I started thinking about it, but within Apple he seems to be the most suitable option.
Jony Ive: Undoubtably responsible for much of Apple's success, but has never shown himself to be a strategic thinker.
Craig Federighi: There's nothing wrong with a technical person leading a company - Pichai and Nadella are both quite technical and are doing well at Google and Microsoft. But Federighi actually defended iTunes, so his judgement is obviously very faulty.
A better candidate might of course come from outside Apple - someone with experience in building services and AI stuf maybe?
Some outside candidates:
Jean-Louis Gassée
Elon Musk
Scott Forstall
Peter Thiel
Once Cook is back in his natural habitat, who should lead Apple? There are a few candidates within Apple...
Eddy Cue: He has more misses than hits lately, probably because his earlier successes inspired Cook to give Cue more responsibilities, which ended up overwhelming him. Difficult to forgive someone who thought Apple Music was in a releasable state.
Phil Schiller: Has both a technical and marketing background, and an approach which is both thoughtful and effective. Schiller is like an ego-less Jobs. I didn't think Schiller would be the best candidate before I started thinking about it, but within Apple he seems to be the most suitable option.
Jony Ive: Undoubtably responsible for much of Apple's success, but has never shown himself to be a strategic thinker.
Craig Federighi: There's nothing wrong with a technical person leading a company - Pichai and Nadella are both quite technical and are doing well at Google and Microsoft. But Federighi actually defended iTunes, so his judgement is obviously very faulty.
A better candidate might of course come from outside Apple - someone with experience in building services and AI stuf maybe?
Some outside candidates:
Jean-Louis Gassée
Elon Musk
Scott Forstall
Peter Thiel
