If people realized that they could swap the ram and hard drive for at least 50% less than what Apple charges, and realize that the processor speed is completely overblown and is never felt, they would realize that the base model is all that they need now that the base model has: the 7 hr battery and the great screen and the backlit keyboard.
For someone like me, there is no need to fall for the upsell anymore. I am surprised that Apple allowed the $1199 macbook to have all the features that matter.
I for one think that with the education pricing and the back to school promo, this could be the biggest selling laptop ever for them.
Now if they could just come to their senses and realize that matte screens just work better.