Who in there right mind would exclude the best performing retail space in the world from the launch of a new breakout product? Please fire her after the launch.
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Who thinks Apple Watch at one store in the U.S. on Melrose Ave is a terrible idea?
- Thread starter powerslave65
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I doubt this is her fault. Obviously, they have next to zero stock for many popular models. A launch in retail stores with people camping out all night and only the first 10 people in line getting what they wanted would be a disaster. I don't think she had any choice but to make this online-only.
Even taking Apple Stores out of the equation for a minute, it's dumb that so few boutiques in the world are carrying it (and only 1 in the US?? Not even one in NYC?).
This would have been possible but even less pre-orders would be delivered then. If they sold them in stores today too, the wait for new orders would probably say October at this point.
Apple seriously underestimated pre-order sales and that is the problem.
The first 10 people would get what they wanted while the next, oh, 15 or so would buy up whatever's available, use it for a week, and try to exchange it for what they actually wanted. Or just flip it on ebay for a profit. Apple doesn't need a pile of open box returns and doesn't benefit from scalpers.
Scarcity is the fashionista business model and it is a terrible direction for Apple to go in.
Apple had traditionally given the average consumer freedom from the elitism of fashion by having a work of art in the pocket or on their desk when they want it and where they want it. That is all changing now.
This is the old VIP club mentality straight from Melrose Ave right to the biggest company in the world.
Gross.
Apple had traditionally given the average consumer freedom from the elitism of fashion by having a work of art in the pocket or on their desk when they want it and where they want it. That is all changing now.
This is the old VIP club mentality straight from Melrose Ave right to the biggest company in the world.
Gross.