I've used it quite a bit, actually. I've done "live" coverage on Social Media of a few small town community events. I used my LTE iPad to shoot, edit & upload video highlights on the spot. I shoot photos with the iPad, too--so much easier having the large screen to work with the photos and batch upload them. As far as people reactions to the iPad as a camera: in some cases it was quite the "Gee-Whiz" factor. I was told people were often looking over my shoulder while I was shooting with it. Getting candid pictures was a bit challenging because it's so large--at a car show people would tend to move out of the way when they saw me hold it up, when I really wanted to video THEM. Overall though, I really liked working with the iPad in this way.