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macrumors 6502a
Original poster
Jun 20, 2015
if one day TIM COOK retire who will be next Ceo for apple ????

i wish craig be next - he look so pro
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macrumors 65816
Aug 16, 2013
Williams. I think svp of operations is a natural path to CEO, especially for a product manufacturer.
Operations SVP? Tried that. Didn't work.

Just look at the products, particularly the Macs, released during Cook's time. Look at how they're largely non-upgradable and non-repairable. He's doing what's best for the company and shareholders (short-term) instead of what's best for the customers (long term).

We don't need an operations guy as CEO. We need someone who actually cares about the customer experience. And I mean that seriously, not like a snowflake. Look at how repairable and upgradable the old Macs were and contrast that with the current Macs. Making them non-upgradable means that once someone needs a bigger SSD or more RAM, they have to buy a new computer. Making them non-repairable means that when a part fails, the whole computer has to be replaced. Who does that benefit? The company, of course!


macrumors 65816
Aug 16, 2013
More and more, it benefits HP, Dell, Lenovo and the others who make expandable and repairable systems.
That’s very true. Though unfortunately, there are some folks who continue to buy new Macs. The “Apple Faithful” will likely keep buying Macs for years to come. But if Apple never turns around, it’ll be interesting to see how long it will take for Apple to give up on the Mac line. But yeah, Apple’s current Mac lines benefit other companies by making expandability and repairability impossible on Macs. I’ve heard of a number of Mac users switching over to Dell XPS laptops, and a year ago or so, Dell actually sold a “Developer Edition” 13” XPS which had Ubuntu pre-installed, which is pretty cool.
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macrumors 65816
Jul 30, 2009
What Apple seems to lack now vs the Jobs 2.0 era is a bold grand vision. Jobs, despite his faults, understood how to look at the issues with current tech and turn those into game changing, disrupting mega-changes. While not particularly cutting edge on the tech front, Apple (under Jobs) was keen about adapting existing tech into gotta have products.

Tim may be good at execution, and well liked (something few say about Steve), but seems to be milking iterative progress for existing products more than truly re-thinking things. While iterative changes are good for prolonging the payback of initial investments, there comes a time when others catch up and your product is nothing more than playing a cat and mouse game for minor features with competitors.

There are few visionaries out there who have the ability to really turn things on their head the way Steve did with iPod, iPhone, and Mac, and to some extent, iPad.

I seriously doubt that the next visionary currently works for Apple. I suspect any of the existing senior executives would simply continue to keep Apple on the existing path with iterative changes in products. Bold leaders are rare indeed. Not to belabor an old rumor, but Apple buying a visionary company along the lines of Tesla to acquire bold thinkers may be the only way to catapult Apple into the next big thing. Of course, Apple is now an industry giant so bold moves are riskier than they were when the company was smaller and struggling for existence.


macrumors G3
Sep 10, 2009
While not particularly cutting edge on the tech front, Apple (under Jobs) was keen about adapting existing tech into gotta have products.
Agreed. At the time, Blackberry had their product line. Consolidated products that used to be individual; MP3 player, mobile phone and PDA. Apple introduced a better product, and it evolved quickly in terms of what it could do. Apple iPhone is still the standard for a smartphone.


macrumors P6
I've always said that Apple needs to find another ultimate-user-type like Jobs, with no idea of what's possible or not, a desire for ease of use, and give that person almost total control like Jobs had.

That said, I also believe in hiring from within the ranks. Therefore I nominate 2008's "iPhone Girl."


For one thing, she's resilient. Not only was she not fired for showing up in a customer's new iPhone, she was even dubbed "China's prettiest factory girl," according to the China Morning Post.

Plus, I guarantee that she knows just as much or little about UI design as Jon Ive.
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macrumors 65816
Aug 16, 2013
Haruka Nishimatsu. Because he is the most awesome CEO on the planet.
I didn't know who he was, so I looked him up. He's the CEO of Japan Airlines. I just thought I'd mention that for others who, like me, didn't know who he was due to unfamiliarity with that airline.
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macrumors 68040
Feb 4, 2011
That guy who runs Big Baller Brand.
"Joseph Steven Lacob[1] (born January 10, 1956) is an American business executive who is currently a partner at Kleiner Perkins Caufield & Byers[2] and the majority owner of the Golden State Warriors of the National Basketball Association (NBA)"

Not noted there, turned the most horrible, joke of a basketball team for over 40 years into arguably the greatest basketball team in basketball history while simultaneously turning non “top talent” into superstars and achievers.


Mar 19, 2009
if one day TIM COOK retire who will be next Ceo for apple ????

i wish craig be next - he look so pro

I doubt Craig, as a software engineer, would want to take over as CEO of Apple, and it's quite unfortunate you feel someone is best placed to run a company based on your opinion of their personality. A lot of software engineers will turn down jobs that might pay a tonne more but involve more process.

Tim Cook is good at process - not innovation - and hence why his current and former role at Apple works well for him.


Oct 28, 2017
Judging from all the comments on this forum for the last 12 years that I've been a member I think that around 30,000 MacRumors members think they can do they job...:rolleyes:

And these armchairmen of the board would have Apple broke in about a year or less too.
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