Who you like to be next CEO for apple if Tim Cook no belong

Discussion in 'Apple, Inc and Tech Industry' started by ipadpro, Jun 25, 2015.

  1. ipadpro macrumors 6502a


    Jun 20, 2015
    if one day TIM COOK retire who will be next Ceo for apple ????

    i wish craig be next - he look so pro
  2. nj-morris macrumors 68000


    Nov 30, 2014
  3. kmj2318 macrumors 68000


    Aug 22, 2007
    Naples, FL
    Williams. I think svp of operations is a natural path to CEO, especially for a product manufacturer.
  4. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    someone that can provide a rock solid music streaming service..

    Ive seems to be on the ball.
  5. jblagden macrumors 65816


    Aug 16, 2013
    Operations SVP? Tried that. Didn't work.

    Just look at the products, particularly the Macs, released during Cook's time. Look at how they're largely non-upgradable and non-repairable. He's doing what's best for the company and shareholders (short-term) instead of what's best for the customers (long term).

    We don't need an operations guy as CEO. We need someone who actually cares about the customer experience. And I mean that seriously, not like a snowflake. Look at how repairable and upgradable the old Macs were and contrast that with the current Macs. Making them non-upgradable means that once someone needs a bigger SSD or more RAM, they have to buy a new computer. Making them non-repairable means that when a part fails, the whole computer has to be replaced. Who does that benefit? The company, of course!
  6. AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    More and more, it benefits HP, Dell, Lenovo and the others who make expandable and repairable systems.
  7. jblagden, Mar 3, 2017
    Last edited: Nov 2, 2017

    jblagden macrumors 65816


    Aug 16, 2013
    That’s very true. Though unfortunately, there are some folks who continue to buy new Macs. The “Apple Faithful” will likely keep buying Macs for years to come. But if Apple never turns around, it’ll be interesting to see how long it will take for Apple to give up on the Mac line. But yeah, Apple’s current Mac lines benefit other companies by making expandability and repairability impossible on Macs. I’ve heard of a number of Mac users switching over to Dell XPS laptops, and a year ago or so, Dell actually sold a “Developer Edition” 13” XPS which had Ubuntu pre-installed, which is pretty cool.
  8. Bart Kela Suspended

    Bart Kela

    Oct 12, 2016
  9. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
  10. techwarrior macrumors 65816


    Jul 30, 2009
    What Apple seems to lack now vs the Jobs 2.0 era is a bold grand vision. Jobs, despite his faults, understood how to look at the issues with current tech and turn those into game changing, disrupting mega-changes. While not particularly cutting edge on the tech front, Apple (under Jobs) was keen about adapting existing tech into gotta have products.

    Tim may be good at execution, and well liked (something few say about Steve), but seems to be milking iterative progress for existing products more than truly re-thinking things. While iterative changes are good for prolonging the payback of initial investments, there comes a time when others catch up and your product is nothing more than playing a cat and mouse game for minor features with competitors.

    There are few visionaries out there who have the ability to really turn things on their head the way Steve did with iPod, iPhone, and Mac, and to some extent, iPad.

    I seriously doubt that the next visionary currently works for Apple. I suspect any of the existing senior executives would simply continue to keep Apple on the existing path with iterative changes in products. Bold leaders are rare indeed. Not to belabor an old rumor, but Apple buying a visionary company along the lines of Tesla to acquire bold thinkers may be the only way to catapult Apple into the next big thing. Of course, Apple is now an industry giant so bold moves are riskier than they were when the company was smaller and struggling for existence.
  11. Zenithal macrumors G3

    Sep 10, 2009
    Agreed. At the time, Blackberry had their product line. Consolidated products that used to be individual; MP3 player, mobile phone and PDA. Apple introduced a better product, and it evolved quickly in terms of what it could do. Apple iPhone is still the standard for a smartphone.
  12. kdarling, Nov 10, 2017
    Last edited: Nov 10, 2017

    kdarling macrumors P6


    Jun 9, 2007
    First university coding class = 47 years ago
    I've always said that Apple needs to find another ultimate-user-type like Jobs, with no idea of what's possible or not, a desire for ease of use, and give that person almost total control like Jobs had.

    That said, I also believe in hiring from within the ranks. Therefore I nominate 2008's "iPhone Girl."


    For one thing, she's resilient. Not only was she not fired for showing up in a customer's new iPhone, she was even dubbed "China's prettiest factory girl," according to the China Morning Post.

    Plus, I guarantee that she knows just as much or little about UI design as Jon Ive.
  13. teeth.found macrumors newbie


    Jan 19, 2018
    Lima, Peru
  14. Mousse macrumors 68010


    Apr 7, 2008
    Flea Bottom, King's Landing
    Haruka Nishimatsu. Because he is the most awesome CEO on the planet.
  15. jblagden macrumors 65816


    Aug 16, 2013
    I didn't know who he was, so I looked him up. He's the CEO of Japan Airlines. I just thought I'd mention that for others who, like me, didn't know who he was due to unfamiliarity with that airline.
  16. jblagden macrumors 65816


    Aug 16, 2013
  17. eyeseeyou macrumors 68030

    Feb 4, 2011
    --- Post Merged, Jan 23, 2018 ---
    Not noted there, turned the most horrible, joke of a basketball team for over 40 years into arguably the greatest basketball team in basketball history while simultaneously turning non “top talent” into superstars and achievers.
  18. MiamiC70 macrumors 6502

    Oct 16, 2011
    How about someone who knows what the **** a computer is and what a Pro computer users needs are for starters.
  19. rodpascoe macrumors regular


    Jun 19, 2006
    Truro, Cornwall
    Judging from all the comments on this forum for the last 12 years that I've been a member I think that around 30,000 MacRumors members think they can do they job...:rolleyes:
  20. bbnck macrumors 6502a

    Mar 19, 2009
    I doubt Craig, as a software engineer, would want to take over as CEO of Apple, and it's quite unfortunate you feel someone is best placed to run a company based on your opinion of their personality. A lot of software engineers will turn down jobs that might pay a tonne more but involve more process.

    Tim Cook is good at process - not innovation - and hence why his current and former role at Apple works well for him.
  21. Starship67 Suspended


    Oct 28, 2017
    And these armchairmen of the board would have Apple broke in about a year or less too.
  22. rafark macrumors 6502a


    Sep 1, 2017

Share This Page

44 June 25, 2015