This looks pretty amazing! Sorry if it's been discussed (probably has)
http://www.youtube.com/watch?feature=player_embedded&v=Ln0daAowdJI
http://www.liquipel.com/in-action/
http://www.youtube.com/watch?feature=player_embedded&v=Ln0daAowdJI
http://www.liquipel.com/in-action/