I became a Apple computer user two years ago this month when I bought my MBP. Since then I have bought a BlackBook for my wife, and iMac for the house, and also convinced my brother to make the switch by buying an iMac and a BlackBook as well. My whole family also bought iPhones and switched from Verizon. My Wife, Brother, Sister-in-law, Father, and Mother all have iPhones now. The reason is fairly simple... Apple products are top notch and their customer service is second to none. I worked in the IT field for about 8 years as a Help Desk coordinator, Desktop Technician, LAN Technician, and Telecomm Technician and not one company took care of problems like Apple does. Anytime I have had an issue with any of my Apple products Im always pleased with how its resolved and how quickly it is resolved... This time I was shocked out how quickly it was resolved. The "issue" that sparked this post just started to happen this past Wednesday, my battery on my MBP started to crap out and not work very well at all. It was an all of a sudden thing where the battery health dropped to 50% from about 80% in just one day. I figured I was going to have to buy a new battery for $130 since I was out of warranty but as a I researched the problem I found out I may be eligible for a new battery under some program Apple had. Anyways... I re-calibrated my battery on Wednesday night and that seemed to fix it as my battery health as about 80% now but I wasn't to thrilled about that since it had only 236 cycles. I called Apple on Thursday at around noon PST and the rep said he would send me a new battery. The battery was in my MBP by noon today. Phenomenal service by Apple yet again! Thanks Apple! You have gained yourself a loyal customer and as long as your premium products are accompanied by a premium service I will GLADLY pay a premium price to be a part of this community.